How To Use Social Activity To Book Meetings

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their own fluid set of pros and cons. One thing that has remained consistent across the

6 Reasons Why You Should Start a Partner Program for Your SaaS

You’re at the spot to know if it’s really worth your time to put in the time and effort to invest in a partner program for your SaaS. Getting customers initially is hard for most businesses. Finding partners is even harder.

How To Use Social Activity To Book Meetings
How To Use Social Activity To Book Meetings

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

6 Reasons Why You Should Start a Partner Program for Your SaaS
6 Reasons Why You Should Start a Partner Program for Your SaaS

You’re at the spot to know if it’s really worth your time to put in the time and effort to invest in a partner program for your SaaS. Getting customers initially is hard for most businesses. Finding partners is even harder.

SEO Topic Research: A Repeatable Framework For Creating Content at Scale
SEO Topic Research: A Repeatable Framework For Creating Content at Scale

Coming up with topics for your business blog doesn't have to be difficult. Here, you'll discover how to come up with article ideas at scale.

Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs
Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs

Sales enablement is the combination of the tools, tactics, and "treasure" — that is, the collateral, slide decks, and any other marketing materials — that a sales team uses and needs to close new accounts or upsell current clients.

How to Build a Sales Playbook Using a Customer-Centric Approach
How to Build a Sales Playbook Using a Customer-Centric Approach

As consumer patterns change more and more, B2B needs a customer-centric approach to sales.

SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions

Iron out Marketing StrategiesThere are a lot of SaaS companies out there, but only a few truly understand how to market their products and services. You’ve probably seen this before: A company has an

DEI Vetting Tactics for Revenue Driving Professionals
DEI Vetting Tactics for Revenue Driving Professionals

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)
PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Working for a B2B Tech Startup? Don't make these common public relations mistakes - read this instead.

The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent
The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent

In this third part of an eight part series, revenue professionals learn how to use intentionality to their benefit.

How to Build a Customer Success Team in an Established Company
How to Build a Customer Success Team in an Established Company

Your business is growing - that's great! But now your teams are bogged down with customer service, and your churn rate is increasing because you haven't got a dedicated Customer Success team. Don't despair; you

The Secret to Company Success in B2B
The Secret to Company Success in B2B

Companies often get in their own way of success. They lack an intentional strategy around organizational design, goals, and incentives that can create misalignment across the core go-to-market teams: marketing, sales, and customer success. This

Revenue Growth is More Important than Happiness in Customer Success
Revenue Growth is More Important than Happiness in Customer Success

When Customer Success was in its infancy, there was a struggle in defining the role. It was a lot of no’s: “we are not customer support” and “we are not sales”. There wasn’t

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DEI Vetting Tactics for Revenue Driving Professionals
DEI Vetting Tactics for Revenue Driving Professionals

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

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DEI Vetting Tactics for Revenue Driving Professionals
DEI Vetting Tactics for Revenue Driving Professionals

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

Burnout and The Art of Performance Management
Burnout and The Art of Performance Management

Burnout. Burnout. Burnout. It is real. Your team is suffering from it right now. You need a plan.   Burnout and its relationship to performance management is one of the most misunderstood concepts in business today.

Women in Sales Month: A Call To Action
Women in Sales Month: A Call To Action

October is ‘Women in Sales Month.’ I didn’t know that existed until recently, but I love sales, so I had to write about it, naturally. Truthfully, I love sales in a slightly annoying “is

How to Create a Demand Generation Strategy from Scratch
How to Create a Demand Generation Strategy from Scratch

So, the job was mine. They were going to announce my promotion at our next big all-hands meeting, which happened to be about a week away, and I felt giddy. All of the work I

Lessons Learned Building a Demand Generation Department
Lessons Learned Building a Demand Generation Department

In September 2019, Sales Leadership threw out my name as a person of interest to take over our Outbound program. Back then, no one was really in charge of managing the SDR team. The original

The Side Effects of Growing Fast in SaaS (And How to Fix Them)
The Side Effects of Growing Fast in SaaS (And How to Fix Them)

All my life, I’ve worked at organizations that have gone warp speed into the fabled hypergrowth stage. If you’ve never heard the term before, the hypergrowth stage is the period in which a

It's Time to Leave Sales "Bro Culture" in the Past
It's Time to Leave Sales "Bro Culture" in the Past

You fall, face down, onto your couch after your Monday back at work. Irritated, drained, and asking yourself why you should show up tomorrow. You lost a deal, again. They all made fun of you,

Three Must-Have Soft Skills Every Sales Leader Needs
Three Must-Have Soft Skills Every Sales Leader Needs

TikTok and Instagram have made it abundantly clear that many of us beat boredom by picking up a new skill—archery, sourdough bread making, gardening, screenwriting, and pottery throwing all come to mind. But if

How to Tame a Tech Unicorn: What I Learned From My First 5 Years at Outreach
How to Tame a Tech Unicorn: What I Learned From My First 5 Years at Outreach

Startups come in many forms: Bootstrapped, lifestyle, VC-backed, courting acquisition. And then there are unicorns - privately held tech companies that, through grit, luck, or magic, grow to be worth over $1 billion. And I

Letter from the Editor: My Inspiration, My Mother
Letter from the Editor: My Inspiration, My Mother

Women in Sales Month has been extra special this year. Running a community (vs. just being an employee at another company) has afforded me a much broader perspective on the sales world as a whole.

Company Culture, Leading Wherever You Are
Company Culture, Leading Wherever You Are

Where are we now? We are all collectively experiencing a pandemic. And the pandemic is changing the game. From the C-Suite: Let’s recognize a couple of things. How we behave at work is different

Building a Remote-First Culture
Building a Remote-First Culture

Our company, Lavender, was born during the rise of remote work. It molded our culture and processes. Being remote has shaped who we are, and who we will become. It turns out, in 2020, being

Ruth Bader Ginsburg Gave Me My Sales Career
Ruth Bader Ginsburg Gave Me My Sales Career

In 1933, companies were allowed to pay women less than men solely because they were women. Thousands of women, who worked in factories to support the troops in World War I, were forced back into

Letter from the Editor
Letter from the Editor

Welcome to RevGenius Magazine. We are excited to expand RG into this digital magazine because it’s congruent with our vision of helping revenue professionals’ level up. To understand how I got here today, I

Best Practices to Earn Sales Leadership
Best Practices to Earn Sales Leadership

So, you want to be a manager?I spend a lot of time with salespeople, most of whom are eager to succeed and working hard to excel at their current role. In the midst of

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How To Use Social Activity To Book Meetings
How To Use Social Activity To Book Meetings

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

Looking for more inspiration?
Browse all
SEO Topic Research: A Repeatable Framework For Creating Content at Scale
SEO Topic Research: A Repeatable Framework For Creating Content at Scale

Coming up with topics for your business blog doesn't have to be difficult. Here, you'll discover how to come up with article ideas at scale.

SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions

Iron out Marketing StrategiesThere are a lot of SaaS companies out there, but only a few truly understand how to market their products and services. You’ve probably seen this before: A company has an

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)
PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Working for a B2B Tech Startup? Don't make these common public relations mistakes - read this instead.

Why Content Operations is a Crucial Part of Your Content Marketing Strategy
Why Content Operations is a Crucial Part of Your Content Marketing Strategy

What is content operations and why is it important? Here we cover everything you need to know to build an efficient content ops process for your business.

Lessons B2B Brands Can Learn From Nike's Marketing Strategy
Lessons B2B Brands Can Learn From Nike's Marketing Strategy

If you are a marketer, you probably know that consumer behaviors and trends have changed over the years. Nike has used a unique strategy to be at the top of the game with no risk of being overtaken or eclipsed. And that's true whether it's a time of crisis or not.

Why B2B Brands are Missing Out on Instagram
Why B2B Brands are Missing Out on Instagram

If you think Instagram is useless for B2B sales, you’re not alone. That’s what makes it a perfect opportunity. Most brands are doing a miserable job, if they even have an account. As

Treat prospects like humans? "No Forms. No Spam. No Cold Calls" teaches marketers how to do just that.
Treat prospects like humans? "No Forms. No Spam. No Cold Calls" teaches marketers how to do just that.

Latane Contant is the CMO at 6sense and author of No Forms. No Spam. No Cold Calls. Her book, which dropped in July 2020, offers a fresh take on how to bring the customer back

How Do Marketers Determine What Metrics to Measure? Here's Where to Start.
How Do Marketers Determine What Metrics to Measure? Here's Where to Start.

A short while ago, a few peers and I sat down via Zoom and talked about what marketers need to be measuring in 2021. We talked about some different business lines, other lines of thought,

Tired of Waiting for SEO to Drive Traffic? Focus on Distribution
Tired of Waiting for SEO to Drive Traffic? Focus on Distribution

There are lots of things you could do in six months. Learn a basic level of Spanish. Read the Lord of the Rings trilogy twice. Go from couch to triathlon (not sure if the timeline

Do Billboards Ads Still Work? An Analysis of Traditional Advertising Methods in Today’s World
Do Billboards Ads Still Work? An Analysis of Traditional Advertising Methods in Today’s World

Let’s rewind the clock 65 years to 1955. People got their news and information through three primary sources: television, radio, and newspapers. The interstate highway was a year away from being born, and this

A Better Way to Measure Marketing ROI: Return on Improvement
A Better Way to Measure Marketing ROI: Return on Improvement

Most athletes are extremely competitive. They understand wins and losses. It could be the reason so many former athletes end up in sales and marketing. But, certain athletes—distance runners, swimmers, gymnasts, and golfers, for

Why You Shouldn't Use ROI to Understand Marketing Value
Why You Shouldn't Use ROI to Understand Marketing Value

Do you want better marketing? It’s not a trick question. By better marketing, I mean better than you did last year. Better than the status quo in your industry. Better than you’re executing

How to Market to Marketers: The Cynical Customers
How to Market to Marketers: The Cynical Customers

Marketers can be a tough market to crack. We are cynical, have seen it all before, have famously short attention spans, and aren't easily fooled. But marketing to marketers can be a worthwhile, even delightful,

Strategy and Execution: The Most Powerful Marketing Combo in 2021
Strategy and Execution: The Most Powerful Marketing Combo in 2021

There’s a popular saying in the business world that goes something like: “A perfect strategy that’s poorly executed will fail.”  But how “perfect” can your strategy really be if you aren’t able

The Unbelievable Effectiveness of Meme Marketing in B2B
The Unbelievable Effectiveness of Meme Marketing in B2B

There’s no doubt that memes account for some of the most viral and hilarious content on the internet. But can they make money? The answer, it seems, is a resounding yes. Warner Music group

How to Get Your Content in Front of the Right People
How to Get Your Content in Front of the Right People

The biggest challenge most of my clients face before we start working together is getting their content in front of the right people. The pressure to create high volumes of content is real and intense.

Your Customer Experience is Annoying. Here’s How to Fix It.
Your Customer Experience is Annoying. Here’s How to Fix It.

Short answer: Yes, and it’s partly your fault. But you’re also the one who can make it better.We’re optimizing our customers to death. We’re so focused on sales and marketing

When We Fight Over Pumpkin Spice Lattes, Starbucks Wins
When We Fight Over Pumpkin Spice Lattes, Starbucks Wins

The titles revel in their bias without a hint of self-consciousness: In Defence of Pumpkin Spice, Confessions of a Basic White Girl, and In 2020, Pumpkin Spice is the Guilty Pleasure We All Deserve. These

Why and How to Get Started With Your Podcast
Why and How to Get Started With Your Podcast

THE WHY:I love podcasting. This will be evident as you reach the bottom of this. And I know you will too. Presumptuous, yes, but I’m confident you’ll love this medium and how

What B2B Marketers Can Learn from the Skateboarding Dreams TikTok Guy
What B2B Marketers Can Learn from the Skateboarding Dreams TikTok Guy

What started as a pretty bad day turned into a massive opportunity for an Idaho potato worker this September, when a candid video of him lip-syncing to Fleetwood Mac went viral on TikTok. With his

The First 4 Content Articles You Should Write to Move the Needle
The First 4 Content Articles You Should Write to Move the Needle

If you’re here, you’ve already established that content marketing and SEO are channels you want to pursue. But, you’re most likely overwhelmed by calls with investors, leads, or you simply can’t

PR Isn't Just Press Releases—It's a Revenue Driver
PR Isn't Just Press Releases—It's a Revenue Driver

We talk a lot about sales and marketing alignment, how marketing should be measured according to its contribution to revenue, and the importance of an effective revenue generation engine. But one thing we don’t

146 Leaders Share 8 B2B Marketing Mistakes That Rob You of Revenue
146 Leaders Share 8 B2B Marketing Mistakes That Rob You of Revenue

When it comes to marketing, B2B executives want results. They want a predictable pipeline with qualified sales opportunities that convert into high-value deals. But more often than not, B2B marketing seems like a lot of

How to Reinvent Your Website to Grow Revenue (and Make Buying More Enjoyable)
How to Reinvent Your Website to Grow Revenue (and Make Buying More Enjoyable)

Every time a visitor lands on your website, your business is given an opportunity to tell its story. The words they read, the customer stories you share, and the value you offer can significantly impact

How Gravy Built a $1 Billion Brand On A $1 Million Budget
How Gravy Built a $1 Billion Brand On A $1 Million Budget

I have to start this article with a confession. One year ago, I didn't even know my LinkedIn password. Anytime I randomly logged in over the last few years it was to look at someone's

Why Sales and Marketing Alignment is Critical to Revenue Growth
Why Sales and Marketing Alignment is Critical to Revenue Growth

The all-important topic during these times is how do you keep sales and marketing aligned? Think about it, marketers are trying to keep the pipeline flowing for the sales team, all while lots of companies

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DEI Vetting Tactics for Revenue Driving Professionals
DEI Vetting Tactics for Revenue Driving Professionals

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent
The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent

In this third part of an eight part series, revenue professionals learn how to use intentionality to their benefit.

4 Tips for Building a Personal Brand
4 Tips for Building a Personal Brand

Throughout the past year, coworkers have told me, “You’re building a great brand for yourself.” At first, I didn’t think much of it. I’m not an Instagram influencer or a TikTok megastar.

What One Disastrous Week in Food Service Taught Me About Marketing
What One Disastrous Week in Food Service Taught Me About Marketing

Now that I am twenty years into my career, I know there are many things I am good at. Asking smart questions, marketing audits, and writing content that converts - that's my jam. But if

The Buddhist Eightfold Path of Mindful Sales Part 2: Right Understanding (Right View)
The Buddhist Eightfold Path of Mindful Sales Part 2: Right Understanding (Right View)

Imagine the following scenario: You’re walking down a long country road on a cold winter night with nothing to light your path but the moon, tucked behind a few scattered clouds.  As the road

5 Ways Sales Pros Can Help Others Find Work In 2021
5 Ways Sales Pros Can Help Others Find Work In 2021

Looking for work can be pretty brutal. And over the last several months, millions of people have found themselves out of work through no fault of their own. As I’ve talked with friends and

The Best Revenue-Focused Articles You May Have Missed from 2020
The Best Revenue-Focused Articles You May Have Missed from 2020

Since the launch of the Mag in mid-2020, we've had some incredible content come from our community. Some of the biggest names in the industry, thought leaders, and even individual contributors have given us their

Smart Personal Budgeting Can Make You Better at Sales in 2021
Smart Personal Budgeting Can Make You Better at Sales in 2021

There is only one statistic that lives rent-free in my head. It’s this: 1 in 5 people earning $100,000 or more live paycheck to paycheck. Read that again. Twenty percent of Americans earning

Should Sales Reps Code?
Should Sales Reps Code?

I recently posted the following question in a LinkedIn poll: Do you think B2B AEs should learn to code?  I’ll save you the suspense and just share the results.  After 1,305 votes, 77%

5 Key Competencies Every Marketer Needs to Succeed
5 Key Competencies Every Marketer Needs to Succeed

There’s no doubt this year has been filled with monumental change. And whenever such a change occurs on a grand scale, it means there’s an opportunity to revisit how we think, act, and

Tips for Cultivating a Hunter's Mentality in Sales
Tips for Cultivating a Hunter's Mentality in Sales

It’s Friday, March 13, 2020. The news globally is focused on COVID-19, and lockdowns are going into effect. Anyone still in the office is on edge because a virus outbreak like this has not

Meditation Doesn't Make You A Better Salesperson
Meditation Doesn't Make You A Better Salesperson

Meditation doesn’t make you a better person. You may sit down on your certified zafu cushion filled with buckwheat hull, handcrafted by Tibetan refugees living in India every single morning before your daily cup

How Women Can Continue to Thrive After "Women In Sales Month" is Over
How Women Can Continue to Thrive After "Women In Sales Month" is Over

We’re at the end of the month, and the Celebration of Women In Sales does not stop here. Instead, it’s been a great kick-off to celebrate Women every month! I’ve seen beautiful

To Coach or To Mentor? That's the question
To Coach or To Mentor? That's the question

The interaction between two people who see each other face to face has disappeared for at least half of 2020. That alone has created skin tissue that will be hard to get rid of when

How to Find the Right Mentor
How to Find the Right Mentor

In reflecting on the year so far there are a plethora of things that have gone wrong and right. Each one unique and with varying levels of intensity. Until a few years ago I would

It’s Time to Start That Side Hustle. Here's How.
It’s Time to Start That Side Hustle. Here's How.

With the virus-that-shall-not-be-named still very much in play, there’s a lot of uncertainty. No one knows what the ‘new normal’ looks like or will look like — and anyone who says differently is selling something.

Give Yourself the Gift of Personal Development This Holiday Season
Give Yourself the Gift of Personal Development This Holiday Season

It’s already October, and for many of us, it’s precisely the time to start thinking about the holidays. For me, it’s the moment to buy tickets to finally see my nuclear family

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SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions

Iron out Marketing StrategiesThere are a lot of SaaS companies out there, but only a few truly understand how to market their products and services. You’ve probably seen this before: A company has an

What Does Alignment Really Mean Anyway and How Can RevOps Help?
What Does Alignment Really Mean Anyway and How Can RevOps Help?

Alignment is one of the things that RevOps boasts as a big asset to the GTM teams. But what does alignment actually mean?

Why Generalists Make the Best RevOps Leaders
Why Generalists Make the Best RevOps Leaders

Now that I think about it, I’ve always had some ADD (Attention Deficit Disorder) tendencies in me. Well, not necessarily in the clinical sense. More in the “always trying new things, multi-tasking with sporadic

How to Create Better Capacity Planning for Sales and Sales Operations
How to Create Better Capacity Planning for Sales and Sales Operations

A playbook for Revenue Operations is required to support Marketing, Sales, and Customer Success successfully. Supporting the Head of Sales requires mastering The Sales 7: seven core areas: planning, territories, quotas, forecasting, incentives, systems, and

CROs and Revenue Operations: a Dynamic Duo
CROs and Revenue Operations: a Dynamic Duo

Companies are ten years into the journey of driving revenue performance through the office of the Chief Revenue Officer (CRO). A decade ago, the challenge laid before their feet was to drive revenue growth as

4 Revenue Experts, 4 Remarkable Growth Strategies
4 Revenue Experts, 4 Remarkable Growth Strategies

Revenue Operations is still a relatively new concept. In fact, if you work within that department, you will soon learn you have to be both a seasoned professional and an eager student on any given

What is Revenue Operations?
What is Revenue Operations?

Let’s talk about Revenue Operations (RevOps). Roles for RevOps have sprung up on LinkedIn and job boards. So, it begs the question of what exactly is RevOps and how does it fit in today’

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How To Use Social Activity To Book Meetings
How To Use Social Activity To Book Meetings

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs
Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs

Sales enablement is the combination of the tools, tactics, and "treasure" — that is, the collateral, slide decks, and any other marketing materials — that a sales team uses and needs to close new accounts or upsell current clients.

How to Build a Sales Playbook Using a Customer-Centric Approach
How to Build a Sales Playbook Using a Customer-Centric Approach

As consumer patterns change more and more, B2B needs a customer-centric approach to sales.

POLARITY SHIFT: The Hidden Secret to Opening & Closing Deals on the Phone
POLARITY SHIFT: The Hidden Secret to Opening & Closing Deals on the Phone

I’ve made over 20,000 hours of cold calls. I guess if I had listened to Malcolm Gladwell, I only needed 10,000 hours to reach that Mozart level.

7 Sales Process Changes You'll See in the Future
7 Sales Process Changes You'll See in the Future

Sales and marketing methods are evolving rapidly. In fact, experts suggest that processes around sales and marketing will change more over the next 15 years than they have in the past 50. Here are 7 sales process changes we can expect to see in the future.

How to Reach C Suite Executives in 2021
How to Reach C Suite Executives in 2021

How to Reach C-Suite Executives in 2021Scoring consistent sales wins will always be one of the most difficult challenges for sales teams. Even the best-trained professionals will encounter the occasional hurdle on the road to

Guided Selling Benefits Your Entire Revenue Team. Here’s How.
Guided Selling Benefits Your Entire Revenue Team. Here’s How.

Today’s sales companies are struggling with competing in a new landscape, transformed by unexpected changes to buyer behavior and the economy. Since the pandemic hit in 2020, sales teams have to build longer pipeline

How to Create the Energy of a Sales Floor in a Work from Home Environment
How to Create the Energy of a Sales Floor in a Work from Home Environment

Let’s be honest with ourselves. The sales floor is not coming back. At least not in the way it once was: your whole team being in one office, sitting in the same room or

7 Healthy Phone Habits To Get More First Meetings
7 Healthy Phone Habits To Get More First Meetings

One of the most challenging steps in the top of funnel sales process is securing that first meeting. Luckily, from reviewing, studying, rehearsing, and sharpening call habits, I know that focusing on the following seven

How Pattern Interrupts Can Help You Book More Meetings
How Pattern Interrupts Can Help You Book More Meetings

“Never interrupt your enemy while they are making a mistake.” This quote has been attributed to Napoleon Boneparte since 1836, referencing his notes from a battle in 1805. Sun Tzu has also been given credit

RevGenius' RevLeague Helps Reps Meet Their Sales Goals & Build Their Networks
RevGenius' RevLeague Helps Reps Meet Their Sales Goals & Build Their Networks

One of the best examples of the community we’re building at RevGenius is RevLeague. With 300+ members, weekly programming, and big-name sponsors like Vidyard, the community empowers its members to hit their sales goals.

4 Sales Email Deliverability Tips to Avoid Spam Filters
4 Sales Email Deliverability Tips to Avoid Spam Filters

Sending email represents one of the most successful methods of communication for sales and marketing teams alike. That fact became even more true after the coronavirus pandemic resulted in most people having to do business

5 Steps to Get Your Sales Teams Warm Intros
5 Steps to Get Your Sales Teams Warm Intros

Here’s the deal. Cold email, done correctly, is an amazing mechanism for starting a dialogue with a stranger. In sales, we love the cold. Cold calls. Cold emails. Salespeople pride themselves on their ability

How the Same Words With Different Meanings Can Block Business Opportunities
How the Same Words With Different Meanings Can Block Business Opportunities

There’s a story, possibly apocryphal, about Neil Armstrong visiting a class of Japanese students after visiting the moon landing. When a student asked what it was like on the moon, Armstrong answered, “well, it

6 Seriously Simple Tips to Book More Appointments Today
6 Seriously Simple Tips to Book More Appointments Today

Booking appointments is hard. If it was easy, then EVERYONE would destroy their quota. But the truth is, sales is a game of refinement. Little tweaks that can be done can lead to amazing results…

How to Write Great Sales Messages That Drive Conversions
How to Write Great Sales Messages That Drive Conversions

One of the questions I’m most frequently asked by salespeople as a marketer is how to write more effective messages. It’s a skill marketing professionals constantly work on. On the other hand, sales

My Journey From Being a Spray-and-Pray Sales Rep to a Personalization Geek
My Journey From Being a Spray-and-Pray Sales Rep to a Personalization Geek

What drives our growth more than our experience? Where would we be without these moments of total failure? I remember those times when I felt utterly devastated. Five years ago, I got my first sales

The Sales Professional’s Guide to Copywriting Success 101
The Sales Professional’s Guide to Copywriting Success 101

So, you got a job in sales. Maybe you’re a sales development representative (SDR), an account executive (AE) or, perhaps, you find yourself in a myriad of other roles that impact revenue every day.

Cold Pitching via Email
Cold Pitching via Email

We’ve all gotten that cold pitch. It starts off with something like “I hope this finds you well”. As you read it, your mind immediately dismisses the note. It hits the mental SPAM filter.

Cornerstone Sales Skills for Better Sales Cycles
Cornerstone Sales Skills for Better Sales Cycles

Every day you learn something new. It might be learning how to make a fantastic breakfast from YouTube, becoming more conscious about perceptions based on 360 feedback, or obtaining a certificate from a skill-based sales

Sales Trends That Will Stick Around Post-COVID
Sales Trends That Will Stick Around Post-COVID

We’re about five months into what’s considered our new normal. A question we continue to ask ourselves day after day since March is, “What will the other side of this look like?” When

Buyers Don’t Care About Your Product
Buyers Don’t Care About Your Product

Many salespeople spend too much of their time becoming experts on a product instead of what their product actually does for the buyer. I learned very early in my career that people didn’t (still

Cold Calling Isn't Dead: A Proven Framework to Ensure You Don't Get Hung Up On
Cold Calling Isn't Dead: A Proven Framework to Ensure You Don't Get Hung Up On

You can break down the first 3 seconds of a call into two categories: RAM and ROM. RAM (Random-Access Memory) is the temporary fast memory in a CPU. This is the quick information you need

Sales Process Automation: The Good, The Bad, and The Ugly
Sales Process Automation: The Good, The Bad, and The Ugly

Sales process automation is the process by which sales professionals, or sales teams, use software to perform specific tasks that are required by sales reps to complete.

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How To Use Social Activity To Book Meetings
How To Use Social Activity To Book Meetings

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

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How To Use Social Activity To Book Meetings
How To Use Social Activity To Book Meetings

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

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RevGenius Member Spotlight: Erin Balsa
RevGenius Member Spotlight: Erin Balsa

Erin Balsa is truly the queen 👑of content marketing. She co-leads our #content-marketing-club, has created a large following on LinkedIn, and has made her company a content powerhouse. She brings all of that knowledge into

RevGenius Member Spotlight: Dale Zwizinski

When we asked Dale for a picture for this spotlight he offered us a few options including the one above and...this one 😂 It’s a great example of who Dale is. He’s goofy,

RevGenius Member Spotlight: Catie Ivey
RevGenius Member Spotlight: Catie Ivey

Catie is a leader, advocate, and all-around boss. She steps into each role and responsibility with no fear and fully supports every team she’s a part of. She exemplifies that every day not just

RevGenius Member Spotlight: Wesley Ulysse
RevGenius Member Spotlight: Wesley Ulysse

Wes Ulysse is as authentic as it gets. He’s an open book and brings that energy every day to RevGenius. Wes practices what he preaches, walks the walk, and any other idioms you’d

RevGenius Member Spotlight: Alexine Mudawar
RevGenius Member Spotlight: Alexine Mudawar

Alexine Mudawar is a burst of energy when you talk to her—always hyping people up, sparking conversations, and increasing the enthusiasm of everyone around her. She’s also so plugged into the community. Whether

RevGenius Member Spotlight: Ben Haber
RevGenius Member Spotlight: Ben Haber

Ben has been with us since the early days of a few people sharing ideas on LinkedIn. Quickly, he stepped up to be an advocate and get dirty to build with us. As our first

RevGenius Member Spotlight: Ashley Levesque
RevGenius Member Spotlight: Ashley Levesque

Ashley is such a compassionate, kind, and reliable person. If you ask something of her, she’ll exceed your expectations and deliver it quickly. We’ve been so fortunate to have Ashley as one of

RevGenius Member Spotlight: Jeff Igancio
RevGenius Member Spotlight: Jeff Igancio

Jeff is a powerhouse in the RevOps space. His intelligence, wit, and candor make him such a presence to be around. Mix that with his humility and you have such a dynamic individual to be

RevGenius Member Spotlight: Lorena Morales
RevGenius Member Spotlight: Lorena Morales

Whether it’s hosting a podcast, writing for the Mag, or mentoring younger members, Lorena is there. She brings a fresh perspective and infectious energy to every interaction. If you ever need a high energy

RevGenius Member Spotlight: Tom Slocum
RevGenius Member Spotlight: Tom Slocum

At the heart of RevGenius is the mission to build up and enable the revenue leaders of tomorrow. These people will often get promoted through the ranks from early days in sales development and full-cycle

RevGenius Member Spotlight: Sara Ott
RevGenius Member Spotlight: Sara Ott

When we launched RevGenius Magazine, there was a lot to organize and a ton of moving parts. With zero fear, Sara Ott stepped up to the plate to lend a helping hand. Within no time,

RevGenius Member Spotlight: Katherine McConnell
RevGenius Member Spotlight: Katherine McConnell

If you've joined RevGenius in the last 6 months, it's likely that you've talked to or heard of Katherine McConnell. As the leader of the member onboarding team, she's been instrumental in ramping members, making

RevGenius Member Spotlight: Aneesh Lal
RevGenius Member Spotlight: Aneesh Lal

When talking to him, you’d never know Aneesh is new to putting himself out there and having a “personal brand.” As he’ll mention in his interview, Aneesh was instrumental in helping build the

RevGenius Member Spotlight: Nick Bennett
RevGenius Member Spotlight: Nick Bennett

Nick Bennett is the definition of a “go-getter.” When he sees a challenge ahead, he steps up to the plate (sometimes, quite literally ⚾). One of those challenges for him has been personal branding. Over the

RevGenius Member Spotlight: Kristina Finseth
RevGenius Member Spotlight: Kristina Finseth

Kristina lights up every room (well, Zoom, because it’s 2020) that she’s in—and it’s not just because of her iconic avocado background. The energy she radiates with every interaction is contagious.

RevGenius Member Spotlight: Tara Horstmeyer
RevGenius Member Spotlight: Tara Horstmeyer

In the spirit of Women in Sales Month, it only felt right to make our second member spotlight one of the best saleswomen we know: Tara Horstmeyer. Tara is a nurturer. She nurtured Gravy’s

RevGenius Member Spotlight: Rosalyn Santa Elena
RevGenius Member Spotlight: Rosalyn Santa Elena

Each week, we’ll be featuring a member of the RevGenius community who is making waves, not only in the community but in their industry. Those chosen are people who live and breathe their craft

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The Proven Method for Successfully Implementing a New CRM: Part 3: (Prepare for Launch)
The Proven Method for Successfully Implementing a New CRM: Part 3: (Prepare for Launch)

In our previous articles, we covered how to prepare your organization for the technology and how to prepare that tech for the organization. Now we’ll cover how to build a framework to teach your team to use these tools.

Why Clubhouse is the Most Important Social Media Network Right Now
Why Clubhouse is the Most Important Social Media Network Right Now

It started with a few folks and then they invited a few more until it seemed all the major content creators and active members of the revenue community were all on board - to Clubhouse.

Hacking Tech Stacks
Hacking Tech Stacks

Up until the 2020s, it was hard to apply a strategy to blended tech stacks because frankly the revenue generation landscape

The Proven Method for Successfully Implementing a New CRM: Part 2 (The Set-Up)
The Proven Method for Successfully Implementing a New CRM: Part 2 (The Set-Up)

We’re back with Part II of The Proven Method for Successfully Implementing a New Customer Relationship Management Database (CRM). Part I was all about preparing your organization for the tech. Part II will cover

The Proven Method for Successfully Implementing a New CRM: Part 1
The Proven Method for Successfully Implementing a New CRM: Part 1

Part 1: Goals, Vision, and the Implementation TeamMost companies today view a Customer Relationship Management (CRM) Platform as a much needed resource for scaling their business. Without a proper database to manage revenue-producing relationships in

The Ultimate Setup for Virtual Meetings & Presenting
The Ultimate Setup for Virtual Meetings & Presenting

It seems I struck a chord (#dadjokes) with my piece about how to soundproof your office for Zoom calls, and I've gotten a bunch of questions about the setup for the rest of my office.

2021 SaaS Trends: Where Things Are Heading and Why You Should Care
2021 SaaS Trends: Where Things Are Heading and Why You Should Care

If you have worked in business, chances are you’ve used cloud-based services, commonly referred to as SaaS, short for Software as a Service.  You probably have used it in your personal life too -

Sales Tech To Make Your Cold Emails Convert
Sales Tech To Make Your Cold Emails Convert

Cold outreach can be scary sometimes. No matter how good you or your company are, at the end of the day, it’s about initiating a conversation between two strangers. Earlier in my career, I

3 Simple Steps to Using LinkedIn Video DMs to Close More Deals
3 Simple Steps to Using LinkedIn Video DMs to Close More Deals

Would you like to close more deals via LinkedIn DM’s? I’m sure you said “YES”! After talking to thousands of reps, the common theme I hear is that sending direct messages on LinkedIn

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How To Use Social Activity To Book Meetings
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How To Use Social Activity To Book Meetings

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their own fluid set of pros and cons. One thing that has remained consistent across the...

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6 Reasons Why You Should Start a Partner Program for Your SaaS
6 Reasons Why You Should Start a Partner Program for Your SaaS

You’re at the spot to know if it’s really worth your time to put in the time and effort to invest in a partner program for your SaaS. Getting customers initially is hard for most businesses. Finding partners is even harder.

SEO Topic Research: A Repeatable Framework For Creating Content at Scale
SEO Topic Research: A Repeatable Framework For Creating Content at Scale

Coming up with topics for your business blog doesn't have to be difficult. Here, you'll discover how to come up with article ideas at scale.

Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs
Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs

Sales enablement is the combination of the tools, tactics, and "treasure" — that is, the collateral, slide decks, and any other marketing materials — that a sales team uses and needs to close new accounts or upsell current clients.

How to Build a Sales Playbook Using a Customer-Centric Approach
How to Build a Sales Playbook Using a Customer-Centric Approach

As consumer patterns change more and more, B2B needs a customer-centric approach to sales.

SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions

Iron out Marketing StrategiesThere are a lot of SaaS companies out there, but only a few truly understand how to market their products and services. You’ve probably seen this before: A company has an

DEI Vetting Tactics for Revenue Driving Professionals
DEI Vetting Tactics for Revenue Driving Professionals

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)
PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Working for a B2B Tech Startup? Don't make these common public relations mistakes - read this instead.

The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent
The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent

In this third part of an eight part series, revenue professionals learn how to use intentionality to their benefit.

What Does Alignment Really Mean Anyway and How Can RevOps Help?
What Does Alignment Really Mean Anyway and How Can RevOps Help?

Alignment is one of the things that RevOps boasts as a big asset to the GTM teams. But what does alignment actually mean?

POLARITY SHIFT: The Hidden Secret to Opening & Closing Deals on the Phone
POLARITY SHIFT: The Hidden Secret to Opening & Closing Deals on the Phone

I’ve made over 20,000 hours of cold calls. I guess if I had listened to Malcolm Gladwell, I only needed 10,000 hours to reach that Mozart level.

Why Content Operations is a Crucial Part of Your Content Marketing Strategy
Why Content Operations is a Crucial Part of Your Content Marketing Strategy

What is content operations and why is it important? Here we cover everything you need to know to build an efficient content ops process for your business.

Burnout and The Art of Performance Management
Burnout and The Art of Performance Management

Burnout. Burnout. Burnout. It is real. Your team is suffering from it right now. You need a plan.   Burnout and its relationship to performance management is one of the most misunderstood concepts in business today.

Lessons B2B Brands Can Learn From Nike's Marketing Strategy
Lessons B2B Brands Can Learn From Nike's Marketing Strategy

If you are a marketer, you probably know that consumer behaviors and trends have changed over the years. Nike has used a unique strategy to be at the top of the game with no risk of being overtaken or eclipsed. And that's true whether it's a time of crisis or not.

The Proven Method for Successfully Implementing a New CRM: Part 3: (Prepare for Launch)
The Proven Method for Successfully Implementing a New CRM: Part 3: (Prepare for Launch)

In our previous articles, we covered how to prepare your organization for the technology and how to prepare that tech for the organization. Now we’ll cover how to build a framework to teach your team to use these tools.

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