Artificial Intelligence

The Future of Generative AI: GPT-4, GPT-5 and Beyond

This blog post investigates the path forward for Generative AI and its profound effects on B2B companies.

Read more
Artificial Intelligence

Generative AI for B2B SaaS — How AI Is Transforming Sales in 2023

Discover how Generative AI is transforming the sales industry in 2023. Explore how to use AI tools to optimize lead generation, enhance customer engagement, and streamline sales processes

Read more
The Future of Generative AI: GPT-4, GPT-5 and Beyond
Artificial Intelligence
The Future of Generative AI: GPT-4, GPT-5 and Beyond
5 min read

This blog post investigates the path forward for Generative AI and its profound effects on B2B companies.

Srinath Sridhar
Srinath Sridhar @San Francisco
Generative AI for B2B SaaS — How AI Is Transforming Sales in 2023
Artificial Intelligence
Generative AI for B2B SaaS — How AI Is Transforming Sales in 2023
7 min read

Discover how Generative AI is transforming the sales industry in 2023. Explore how to use AI tools to optimize lead generation, enhance customer engagement, and streamline sales processes

Srinath Sridhar
Srinath Sridhar @San Francisco
Sumeru Chatterjee on Community-Led Growth
Community
Sumeru Chatterjee on Community-Led Growth
7 min read

Models and frameworks for building a B2B community that generates growth and revenue.

Diego Pineda @
The Diary of a First-Time CMO: Done is Better Than Perfect
Marketing
The Diary of a First-Time CMO: Done is Better Than Perfect
3 min read

Excerpt from The diary of a first-time CMO by Alice de Courcy, a handbook for B2B marketers looking to thrive in leadership.

Alice de Courcy
Alice de Courcy @
Personalization in a Post-Cookie World: Why Marketers Need to Rethink their Marketing Strategy
Marketing
Personalization in a Post-Cookie World: Why Marketers Need to Rethink their Marketing Strategy
6 min read

Marketers will need to shift their approach towards a cookie-less future, with a greater focus on first-party data and AI-powered solutions.

Ratnanjali Singh @
Supporting the ‘Everything Rep’ Means Doing Less, Better
Sales
Supporting the ‘Everything Rep’ Means Doing Less, Better
5 min read

Piling on the work and asking reps to do more activities won’t magically create more pipeline. Don't ask reps to do more with less. Teach them how to do less, better.

Lily Youn @
The Unicorns Are Dying: How Bad Data Affects Your Business
Data
The Unicorns Are Dying: How Bad Data Affects Your Business
9 min read

Lack of data support for sales, marketing and customer success teams is killing unicorns.

Evan Dunn
Evan Dunn @Seattle, WA
Camille Trent on How to Launch a B2B Media Company
Community
Camille Trent on How to Launch a B2B Media Company
8 min read

Camille Trent says she's no longer a SaaS marketer, but the director of a B2B media company.

Diego Pineda @
Leveraging Generative AI for the B2B SaaS — All you Need to Know
Artificial Intelligence
Leveraging Generative AI for the B2B SaaS — All you Need to Know
6 min read

Generative AI has arrived, and there is no way to put the genie back inside the bottle. Here is what you need to know about this disruptive technology.

Srinath Sridhar
Srinath Sridhar @San Francisco
The Future of Generative AI: GPT-4, GPT-5 and Beyond
Artificial Intelligence
The Future of Generative AI: GPT-4, GPT-5 and Beyond
5 min read

This blog post investigates the path forward for Generative AI and its profound effects on B2B companies.

Srinath Sridhar
Srinath Sridhar @San Francisco
Generative AI for B2B SaaS — How AI Is Transforming Sales in 2023
Artificial Intelligence
Generative AI for B2B SaaS — How AI Is Transforming Sales in 2023
7 min read

Discover how Generative AI is transforming the sales industry in 2023. Explore how to use AI tools to optimize lead generation, enhance customer engagement, and streamline sales processes

Srinath Sridhar
Srinath Sridhar @San Francisco
Leveraging Generative AI for the B2B SaaS — All you Need to Know
Artificial Intelligence
Leveraging Generative AI for the B2B SaaS — All you Need to Know
6 min read

Generative AI has arrived, and there is no way to put the genie back inside the bottle. Here is what you need to know about this disruptive technology.

Srinath Sridhar
Srinath Sridhar @San Francisco
Looking for more inspiration?
Browse all
Sumeru Chatterjee on Community-Led Growth
Community
Sumeru Chatterjee on Community-Led Growth
7 min read

Models and frameworks for building a B2B community that generates growth and revenue.

Diego Pineda @
Camille Trent on How to Launch a B2B Media Company
Community
Camille Trent on How to Launch a B2B Media Company
8 min read

Camille Trent says she's no longer a SaaS marketer, but the director of a B2B media company.

Diego Pineda @
Why Community-Led Growth is SaaS’ Last Hope
Essentials
Why Community-Led Growth is SaaS’ Last Hope
5 min read

While sales and product-led companies are good at acquiring new customers, they can't retain them at scale without a community.

Diego Pineda @
Looking for more inspiration?
Browse all
Your Relationship with Product is Key to B2B SaaS Growth—Make It Phenomenal With These Seven Tactics
Sales
Your Relationship with Product is Key to B2B SaaS Growth—Make It Phenomenal With These Seven Tactics
8 min read

Sales must join forces with Product to accelerate new customer acquisition, improve buyer satisfaction, and increase customer retention.

Brian Gibson (bg)
Brian Gibson (bg) @Columbus, Ohio, USA
7 Ways to Increase Customer Value as a Customer Success Team
Customer Success
7 Ways to Increase Customer Value as a Customer Success Team
4 min read

Customer success is all about driving value. Here are seven ways to demonstrate the utility of your product as a Customer Success Team.

Emily Garza
Emily Garza @Napa, CA
The Essential Guide to How Revenue Operations Empowers a B2B Business
Revenue Operations
The Essential Guide to How Revenue Operations Empowers a B2B Business
8 min read

What is Revenue Operations?What do Sales Teams need from Revenue Operations?9 Essential Functions of Revenue OperationsThe Untapped Potential of Revenue Operations at B2B SaaS CompaniesImmersa's vision is to democratize the use of data

Aseem Chandra
Aseem Chandra @
How to Transition an Account within the Customer Success Team
Customer Success
How to Transition an Account within the Customer Success Team
4 min read

Transitioning an account from one CSM to another is a fragile situation. Here, you'll discover the necessary steps to take in order to keep the customer relationship intact.

Emily Garza
Emily Garza @Napa, CA
3 questions for CSM (Customer Success) compensation structure
Customer Success
3 questions for CSM (Customer Success) compensation structure
5 min read

Compensation is always a hot topic. We’re in the business of making money for our companies, customers and ultimately for ourselves. As leaders, designing a thoughtful compensation plan for our teams can mean everything

Ejieme Eromosele
Ejieme Eromosele @NYC / Hudson
How to Run Effective Customer Success Cadence Meetings
Customer Success
How to Run Effective Customer Success Cadence Meetings
4 min read

While regular cadence meetings might not be as exciting as the quarterly business review, they are beneficial for several reasons and can act as the key to unlocking a customer account.

Emily Garza
Emily Garza @Napa, CA
How to Build a Customer Success Team in an Established Company
Customer Success
How to Build a Customer Success Team in an Established Company
5 min read

Your business is growing - that's great! But now your teams are bogged down with customer service, and your churn rate is increasing because you haven't got a dedicated Customer Success team. Don't despair; you

Emily Garza
Emily Garza @Napa, CA
The Secret to Company Success in B2B
Customer Success
The Secret to Company Success in B2B
5 min read

Companies often get in their own way of success. They lack an intentional strategy around organizational design, goals, and incentives that can create misalignment across the core go-to-market teams: marketing, sales, and customer success. This

RevGenius Team @New York, NY
Revenue Growth is More Important than Happiness in Customer Success
Customer Success
Revenue Growth is More Important than Happiness in Customer Success
5 min read

When Customer Success was in its infancy, there was a struggle in defining the role. It was a lot of no’s: “we are not customer support” and “we are not sales”. There wasn’t

Emily Garza
Emily Garza @Napa, CA
Looking for more inspiration?
Browse all
The Unicorns Are Dying: How Bad Data Affects Your Business
Data
The Unicorns Are Dying: How Bad Data Affects Your Business
9 min read

Lack of data support for sales, marketing and customer success teams is killing unicorns.

Evan Dunn
Evan Dunn @Seattle, WA
Looking for more inspiration?
Browse all
Why Community-Led Growth is SaaS’ Last Hope
Essentials
Why Community-Led Growth is SaaS’ Last Hope
5 min read

While sales and product-led companies are good at acquiring new customers, they can't retain them at scale without a community.

Diego Pineda @
The Essential Guide to How Revenue Operations Empowers a B2B Business
Revenue Operations
The Essential Guide to How Revenue Operations Empowers a B2B Business
8 min read

What is Revenue Operations?What do Sales Teams need from Revenue Operations?9 Essential Functions of Revenue OperationsThe Untapped Potential of Revenue Operations at B2B SaaS CompaniesImmersa's vision is to democratize the use of data

Aseem Chandra
Aseem Chandra @
Overcoming Objections: Difference between Price vs. Cost
Sales
Overcoming Objections: Difference between Price vs. Cost
5 min read

Price, without the context of value, is expensive no matter who you’re asking. If you’ve been in sales long enough, you’ve undoubtedly had a buyer tell you your price was too high.

Sarah W. Frazier
Sarah W. Frazier @Denver, CO
Tactics for Revenue Driving Professionals to Vet for DEI Initiatives
Leadership
Tactics for Revenue Driving Professionals to Vet for DEI Initiatives
5 min read

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

Evan Patterson
Evan Patterson @Chicago, Illinois
Looking for more inspiration?
Browse all
Cut your SDR Churn Rate with good leadership
Sales
Cut your SDR Churn Rate with good leadership
8 min read

2020 was the kind of year that comes along once in a lifetime. It changed what we do in quite a few ways, especially with remote work becoming normalized. Right before the lockdowns hit that

Jay Sharma @
How to Use Data to Coach Your Sales Reps
Sales
How to Use Data to Coach Your Sales Reps
5 min read

When it comes to coaching sales reps effectively using data, it should be about how to coach reps as individuals based on their own performance at various stages in the sales process.

Jake Dunlap
Jake Dunlap @
How to Push Through Sales Fatigue
Sales
How to Push Through Sales Fatigue
6 min read

Sales fatigue happens to the best of us and doesn’t tend to wait around for when it would be least harmful; that’s why we will demystify this phrase and help equip you to

Kellen Casebeer @
Tactics for Revenue Driving Professionals to Vet for DEI Initiatives
Leadership
Tactics for Revenue Driving Professionals to Vet for DEI Initiatives
5 min read

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

Evan Patterson
Evan Patterson @Chicago, Illinois
Burnout and The Art of Performance Management
Leadership
Burnout and The Art of Performance Management
5 min read

Burnout. Burnout. Burnout. Burnout is real. Your team is suffering from it right now. You need a plan.   Burnout and its relationship to performance management is one of the most misunderstood concepts in business today.

Bryan Smith
Bryan Smith @
Women in Sales Month: A Call To Action
Leadership
Women in Sales Month: A Call To Action
5 min read

October is ‘Women in Sales Month.’ I didn’t know that existed until recently, but I love sales, so I had to write about it, naturally. Truthfully, I love sales in a slightly annoying “is

RevGenius Team @New York, NY
How to Create a Demand Generation Strategy from Scratch
Leadership
How to Create a Demand Generation Strategy from Scratch
11 min read

So, the job was mine. They were going to announce my promotion at our next big all-hands meeting, which happened to be about a week away, and I felt giddy. All of the work I

Shana Haynie
Shana Haynie @
Lessons Learned Building a Demand Generation Department
Leadership
Lessons Learned Building a Demand Generation Department
7 min read

In September 2019, Sales Leadership threw out my name as a person of interest to take over our Outbound program. Back then, no one was really in charge of managing the SDR team. The original

Shana Haynie
Shana Haynie @
Effects of Growing Fast in SaaS (And How to Fix Them)
Leadership
Effects of Growing Fast in SaaS (And How to Fix Them)
8 min read

All my life, I’ve worked at SaaS organizations that have gone warp speed into the fabled hypergrowth stage. If you’ve never heard the term before, the hypergrowth stage is the period in which

Rahul Agarwal @Bangalore, India
It's Time to Leave Sales "Bro Culture" in the Past
Leadership
It's Time to Leave Sales "Bro Culture" in the Past
6 min read

You fall, face down, onto your couch after your Monday back at work. Irritated, drained, and asking yourself why you should show up tomorrow. You lost a deal, again. They all made fun of you,

Stephanie Verardo
Stephanie Verardo @Phoenix, AZ
Three Must-Have Soft Skills Every Sales Leader Needs
Leadership
Three Must-Have Soft Skills Every Sales Leader Needs
3 min read

TikTok and Instagram have made it abundantly clear that many of us beat boredom by picking up a new skill—archery, sourdough bread making, gardening, screenwriting, and pottery throwing all come to mind. But if

RevGenius Team @New York, NY
Lessons From My First 5 Years at a Tech Unicorn
Leadership
Lessons From My First 5 Years at a Tech Unicorn
4 min read

Tech startups come in many forms: Bootstrapped, lifestyle, VC-backed, courting acquisition. And then there are unicorns - privately held tech companies that, through grit, luck, or magic, grow to be worth over $1 billion. In

RevGenius Team @New York, NY
Women in Sales Month: My Inspiration, My Mother
Leadership
Women in Sales Month: My Inspiration, My Mother
4 min read

Women in Sales Month has been extra special this year. Running a community (vs. just being an employee at another company) has afforded me a much broader perspective on the sales world as a whole.

Jared Robin
Jared Robin @New York City
Company Culture, Leading Wherever You Are
Leadership
Company Culture, Leading Wherever You Are
5 min read

Where are we now? We are all collectively experiencing a pandemic. And the pandemic is changing the game. From the C-Suite: Let’s recognize a couple of things. How we behave at work is different

RevGenius Team @New York, NY
Building a Remote-First Culture
Leadership
Building a Remote-First Culture
6 min read

Our company, Lavender, was born during the rise of remote work. It molded our culture and processes. Being remote has shaped who we are, and who we will become. It turns out, in 2020, being

Will Allred @
Women in Sales: Ruth Bader Ginsburg Gave Me My Career
Leadership
Women in Sales: Ruth Bader Ginsburg Gave Me My Career
7 min read

In 1933, companies were allowed to pay women less than men solely because they were women. Thousands of women, who worked in factories to support the troops in World War I, were forced back into

Ashleigh Early @
The RevGenius Story: Letter from the Editor
Leadership
The RevGenius Story: Letter from the Editor
6 min read

Welcome to RevGenius Magazine. We are excited to expand RG into this digital magazine because it’s congruent with our vision of helping revenue professionals’ level up. To understand how I got here today, I

Jared Robin
Jared Robin @New York City
Here's how to be a sales manager in 2021-2022
Leadership
Here's how to be a sales manager in 2021-2022
5 min read

So, you want to be a manager?I spend a lot of time with salespeople, most of whom are eager to succeed and working hard to excel at their current role. In the midst of

RevGenius Team @New York, NY
Looking for more inspiration?
Browse all
Using Social Activity To Prospect Leads and Book More Meetings
LinkedIn
Using Social Activity To Prospect Leads and Book More Meetings
4 min read

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

Evan Patterson
Evan Patterson @Chicago, Illinois
Looking for more inspiration?
Browse all
The Diary of a First-Time CMO: Done is Better Than Perfect
Marketing
The Diary of a First-Time CMO: Done is Better Than Perfect
3 min read

Excerpt from The diary of a first-time CMO by Alice de Courcy, a handbook for B2B marketers looking to thrive in leadership.

Alice de Courcy
Alice de Courcy @
Personalization in a Post-Cookie World: Why Marketers Need to Rethink their Marketing Strategy
Marketing
Personalization in a Post-Cookie World: Why Marketers Need to Rethink their Marketing Strategy
6 min read

Marketers will need to shift their approach towards a cookie-less future, with a greater focus on first-party data and AI-powered solutions.

Ratnanjali Singh @
Camille Trent on How to Launch a B2B Media Company
Community
Camille Trent on How to Launch a B2B Media Company
8 min read

Camille Trent says she's no longer a SaaS marketer, but the director of a B2B media company.

Diego Pineda @
B2B Companies Should Not Become Media Companies - Here’s What To Do Instead
Marketing
B2B Companies Should Not Become Media Companies - Here’s What To Do Instead
8 min read

The goals of a B2B company and a media company (and how they do business) are not aligned. Saying they should be the same, creates more problems.

Vince Moreau @
Why You’re Not Seeing A Positive ROI From Your Sponsored Events—And What To Do About It
Marketing
Why You’re Not Seeing A Positive ROI From Your Sponsored Events—And What To Do About It
5 min read

Achieving ROI from your sponsored events, requires a mindset shift: from a transaction to a relationship.

Diego Pineda @
How to Prevent Plagiarism When Writers Create Content for You
Marketing
How to Prevent Plagiarism When Writers Create Content for You
9 min read

When plagiarism occurs, everybody involved loses. Not just the victim whose work and ideas had been stolen, but also the writer committing it, the publisher who hired or sponsored that writer, and even the reader of the plagiarized work.

Nabeel Keblawi
Nabeel Keblawi @Houston, Texas
The Top 5 Content Marketing Trends to Watch For in 2022
Marketing
The Top 5 Content Marketing Trends to Watch For in 2022
3 min read

As a new year approaches, it's time to review your content marketing plan and consider a new strategy for 2022.

Patrick Socha
Patrick Socha @
How To Create an SEO Strategy That Drives Revenue
Marketing
How To Create an SEO Strategy That Drives Revenue
9 min read

If we switch the script and look at SEO as another department in growth—with growth-related KPIs and a revenue-led strategy—it can exponentially contribute to real business goals.

Maeva Cifuentes @
How to Become a Digital Marketer: Common Marketing Career Paths
Marketing
How to Become a Digital Marketer: Common Marketing Career Paths
10 min read

Interested in a career in digital marketing? Get the rundown from several marketing professionals on how to get started.

Ryan Carruthers
Ryan Carruthers @Toronto
How to Run Ads That Align with your Digital Marketing Strategy
Marketing
How to Run Ads That Align with your Digital Marketing Strategy
4 min read

this is the signRunning ads doesn't promise you customers, it only promises to spend your money. To be successful at paid advertising, your ads must fit within your overall digital marketing strategy. Too many businesses

Ryan J Olestro
Ryan J Olestro @Madison
The State of SEO in 2021: Insights From 15 SEO Experts
Marketing
The State of SEO in 2021: Insights From 15 SEO Experts
13 min read

"Content marketing and SEO are inseparable. SEO demands keywords. Content marketing leverages those keywords.” — Novnish Ramesh

Nabeel Keblawi
Nabeel Keblawi @Houston, Texas
The State of B2B Content Marketing for SaaS in 2021
Marketing
The State of B2B Content Marketing for SaaS in 2021
12 min read

Content marketing in the B2B SaaS space has changed. Here, we take a deep dive into what's working (and what's not) for several marketing professionals in this industry.

Nabeel Keblawi
Nabeel Keblawi @Houston, Texas
PR KPIs: 4 Tips for Measuring PR Effectiveness
Marketing
PR KPIs: 4 Tips for Measuring PR Effectiveness
5 min read

It's no surprise that the field of public relations has drastically changed since the internet was invented. However, measuring success did not evolve as quickly. Here are the PR KPIs that should be tracked in order to measure effectiveness.

David Libby
David Libby @
The Complete Guide to Creating a Sales Enablement Program
Marketing
The Complete Guide to Creating a Sales Enablement Program
9 min read

In an ever-evolving sales climate, how can we stop putting pressure on our sales reps and give them the tools they need to sell more effectively? The answer lies in sales enablement.

Alex Meade
Alex Meade @
Marketing Strategies That Don't Scale: The Dark Funnel Case Study
Marketing
Marketing Strategies That Don't Scale: The Dark Funnel Case Study
10 min read

Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But, there is a lot that marketers may not be able to

Nemanja Zivkovic
Nemanja Zivkovic @Serbia
SEO Topic Research: A Repeatable Framework For Creating Content at Scale
Marketing
SEO Topic Research: A Repeatable Framework For Creating Content at Scale
8 min read

Coming up with topics for your business blog doesn't have to be difficult. Here, you'll discover how to come up with article ideas at scale.

Maeva Cifuentes @
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
Marketing
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
11 min read

Iron out Marketing StrategiesThere are a lot of SaaS companies out there, but only a few truly understand how to market their products and services. You’ve probably seen this before: A company has an

Nemanja Zivkovic
Nemanja Zivkovic @Serbia
PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)
Marketing
PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)
6 min read

Working for a B2B Tech Startup? Don't make these common public relations mistakes - read this instead.

David Libby
David Libby @
Why Content Operations is a Crucial Part of Your Content Marketing Strategy
Marketing
Why Content Operations is a Crucial Part of Your Content Marketing Strategy
8 min read

What is content operations and why is it important? Here we cover everything you need to know to build an efficient content ops process for your business.

Maeva Cifuentes @
Lessons B2B Brands Can Learn From Nike's Marketing Strategy
Marketing
Lessons B2B Brands Can Learn From Nike's Marketing Strategy
13 min read

If you are a marketer, you probably know that consumer behaviors and trends have changed over the years. Nike has used a unique strategy to be at the top of the game with no risk of being overtaken or eclipsed. And that's true whether it's a time of crisis or not.

Ernest Bio Bogore
Ernest Bio Bogore @
Why B2B Brands are Missing Out on Instagram
Marketing
Why B2B Brands are Missing Out on Instagram
6 min read

If you think Instagram is useless for B2B sales, you’re not alone. That’s what makes it a perfect opportunity. Most brands are doing a miserable job, if they even have an account. As

Jules Costa @
"No Forms. No Spam. No Cold Calls" teaches marketers how to "treat prospects like humans"
Marketing
"No Forms. No Spam. No Cold Calls" teaches marketers how to "treat prospects like humans"
4 min read

Latane Contant is the CMO at 6sense and author of No Forms. No Spam. No Cold Calls. Her book, which dropped in July 2020, offers a fresh take on how to bring the customer back

Lisa Simonds
Lisa Simonds @Louisville
Here's How Marketers Determine What Metrics to Measure?
Marketing
Here's How Marketers Determine What Metrics to Measure?
5 min read

A short while ago, a few peers and I sat down via Zoom and talked about what marketers need to be measuring in 2021. We talked about some different business lines, other lines of thought,

RevGenius Team @New York, NY
Tired of Waiting for SEO to Drive Traffic? Focus on Distribution
Marketing
Tired of Waiting for SEO to Drive Traffic? Focus on Distribution
6 min read

There are lots of things you could do in six months. Learn a basic level of Spanish. Read the Lord of the Rings trilogy twice. Go from couch to triathlon (not sure if the timeline

Maeva Cifuentes @
Do Billboard Ads Still Work in 2021?
Marketing
Do Billboard Ads Still Work in 2021?
7 min read

Let’s rewind the clock 65 years to 1955. People got their news and information through three primary sources: television, radio, and newspapers. The interstate highway was a year away from being born, and this

RevGenius Team @New York, NY
A Better Way to Measure Marketing ROI: Return on Improvement
Marketing
A Better Way to Measure Marketing ROI: Return on Improvement
9 min read

Most athletes are extremely competitive. They understand wins and losses. It could be the reason so many former athletes end up in sales and marketing. But, certain athletes—distance runners, swimmers, gymnasts, and golfers, for

RevGenius Team @New York, NY
Why You Shouldn't Use ROI to Understand Marketing Value
Marketing
Why You Shouldn't Use ROI to Understand Marketing Value
8 min read

Do you want better marketing? It’s not a trick question. By better marketing, I mean better than you did last year. Better than the status quo in your industry. Better than you’re executing

RevGenius Team @New York, NY
The Cynical Customers: How to Market to Marketers in 2021-2022
Marketing
The Cynical Customers: How to Market to Marketers in 2021-2022
3 min read

Marketers can be a tough market to crack. We are cynical, have seen it all before, have famously short attention spans, and aren't easily fooled. But marketing to marketers can be a worthwhile, even delightful,

Lyndal Cairns
Lyndal Cairns @Portland, OR, USA
Strategy and Execution: Marketing in 2021
Marketing
Strategy and Execution: Marketing in 2021
6 min read

There’s a popular saying in the business world that goes something like: “A perfect strategy that’s poorly executed will fail.”  But how “perfect” can your strategy really be if you aren’t able

Stacey Danheiser
Stacey Danheiser @Pompano Beach, FL
The Unbelievable Effectiveness of Meme Marketing in B2B
Marketing
The Unbelievable Effectiveness of Meme Marketing in B2B
4 min read

There’s no doubt that memes account for some of the most viral and hilarious content on the internet. But can they make money? The answer, it seems, is a resounding yes. Warner Music group

RevGenius Team @New York, NY
How to Get Your Content in Front of the Right People
Marketing
How to Get Your Content in Front of the Right People
6 min read

The biggest challenge most of my clients face before we start working together is getting their content in front of the right people. The pressure to create high volumes of content is real and intense.

Maeva Cifuentes @
How to improve your Customer Experience 2021
Marketing
How to improve your Customer Experience 2021
10 min read

Short answer: Yes, and it’s partly your fault. But you’re also the one who can make it better.We’re optimizing our customers to death. We’re so focused on sales and marketing

RevGenius Team @New York, NY
Publicity Marketing: Starbuck's Pumpkin Spice Latte
Marketing
Publicity Marketing: Starbuck's Pumpkin Spice Latte
3 min read

The titles revel in their bias without a hint of self-consciousness: In Defence of Pumpkin Spice, Confessions of a Basic White Girl, and In 2020, Pumpkin Spice is the Guilty Pleasure We All Deserve. These

Lyndal Cairns
Lyndal Cairns @Portland, OR, USA
Why and How to Get Started With Your Podcast
Marketing
Why and How to Get Started With Your Podcast
5 min read

THE WHY:I love podcasting. This will be evident as you reach the bottom of this. And I know you will too. Presumptuous, yes, but I’m confident you’ll love this medium and how

RevGenius Team @New York, NY
What B2B Marketers Can Learn from TikTok in 2021
Marketing
What B2B Marketers Can Learn from TikTok in 2021
2 min read

What started as a pretty bad day turned into a massive opportunity for an Idaho potato worker this September, when a candid video of him lip-syncing to Fleetwood Mac went viral on TikTok. With his

Lyndal Cairns
Lyndal Cairns @Portland, OR, USA
Content Marketing: The First 4 Content Articles You Should Write
Marketing
Content Marketing: The First 4 Content Articles You Should Write
8 min read

If you’re here, you’ve already established that content marketing and SEO are channels you want to pursue. But, you’re most likely overwhelmed by calls with investors, leads, or you simply can’t

Maeva Cifuentes @
Here's How PR can Drive Revenue: 2021-2022
Marketing
Here's How PR can Drive Revenue: 2021-2022
7 min read

We talk a lot about sales and marketing alignment, how marketing should be measured according to its contribution to revenue, and the importance of an effective revenue generation engine. But one thing we don’t

RevGenius Team @New York, NY
146 Leaders Share 8 B2B Marketing Mistakes That Rob You of Revenue
Marketing
146 Leaders Share 8 B2B Marketing Mistakes That Rob You of Revenue
20 min read

When it comes to marketing, B2B executives want results. They want a predictable pipeline with qualified sales opportunities that convert into high-value deals. But more often than not, B2B marketing seems like a lot of

RevGenius Team @New York, NY
How to Reinvent Your Website to Grow Revenue (and Make Buying More Enjoyable)
Marketing
How to Reinvent Your Website to Grow Revenue (and Make Buying More Enjoyable)
7 min read

Every time a visitor lands on your website, your business is given an opportunity to tell its story. The words they read, the customer stories you share, and the value you offer can significantly impact

Mark Kilens
Mark Kilens @
Here's how Gravy Built a Billion Dollar Brand
Marketing
Here's how Gravy Built a Billion Dollar Brand
6 min read

I have to start this article with a confession. One year ago, I didn't even know my LinkedIn password. Anytime I randomly logged in over the last few years it was to look at someone's

RevGenius Team @New York, NY
Why Sales and Marketing Alignment is Critical to Revenue Growth
Marketing
Why Sales and Marketing Alignment is Critical to Revenue Growth
4 min read

The all-important topic during these times is how do you keep sales and marketing aligned? Think about it, marketers are trying to keep the pipeline flowing for the sales team, all while lots of companies

RevGenius Team @New York, NY
Looking for more inspiration?
Browse all
Cut your SDR Churn Rate with good leadership
Sales
Cut your SDR Churn Rate with good leadership
8 min read

2020 was the kind of year that comes along once in a lifetime. It changed what we do in quite a few ways, especially with remote work becoming normalized. Right before the lockdowns hit that

Jay Sharma @
How to Become a Digital Marketer: Common Marketing Career Paths
Marketing
How to Become a Digital Marketer: Common Marketing Career Paths
10 min read

Interested in a career in digital marketing? Get the rundown from several marketing professionals on how to get started.

Ryan Carruthers
Ryan Carruthers @Toronto
How to Push Through Sales Fatigue
Sales
How to Push Through Sales Fatigue
6 min read

Sales fatigue happens to the best of us and doesn’t tend to wait around for when it would be least harmful; that’s why we will demystify this phrase and help equip you to

Kellen Casebeer @
Overcoming Objections: Difference between Price vs. Cost
Sales
Overcoming Objections: Difference between Price vs. Cost
5 min read

Price, without the context of value, is expensive no matter who you’re asking. If you’ve been in sales long enough, you’ve undoubtedly had a buyer tell you your price was too high.

Sarah W. Frazier
Sarah W. Frazier @Denver, CO
Tactics for Revenue Driving Professionals to Vet for DEI Initiatives
Leadership
Tactics for Revenue Driving Professionals to Vet for DEI Initiatives
5 min read

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

Evan Patterson
Evan Patterson @Chicago, Illinois
The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent
Professional Development
The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent
4 min read

In this third part of an eight part series, revenue professionals learn how to use intentionality to their benefit.

Keith Cordeiro
Keith Cordeiro @Atlanta
4 Tips for Building a Personal Brand
Professional Development
4 Tips for Building a Personal Brand
4 min read

Throughout the past year, coworkers have told me, “You’re building a great brand for yourself.” At first, I didn’t think much of it. I’m not an Instagram influencer or a TikTok megastar.

Lisa Simonds
Lisa Simonds @Louisville
What One Disastrous Week in Food Service Taught Me About Marketing
Professional Development
What One Disastrous Week in Food Service Taught Me About Marketing
3 min read

Now that I am twenty years into my career, I know there are many things I am good at. Asking smart questions, marketing audits, and writing content that converts - that's my jam. But if

Lyndal Cairns
Lyndal Cairns @Portland, OR, USA
The Buddhist Eightfold Path of Mindful Sales Part 2: Right Understanding
Professional Development
The Buddhist Eightfold Path of Mindful Sales Part 2: Right Understanding
6 min read

Imagine the following scenario: You’re walking down a long country road on a cold winter night with nothing to light your path but the moon, tucked behind a few scattered clouds.  As the road

Keith Cordeiro
Keith Cordeiro @Atlanta
5 Ways Sales Pros Can Help Others Find Work In 2021
Professional Development
5 Ways Sales Pros Can Help Others Find Work In 2021
7 min read

Looking for work can be pretty brutal. And over the last several months, millions of people have found themselves out of work through no fault of their own. As I’ve talked with friends and

Adam Pingel
Adam Pingel @Atlanta
The Best Revenue-Focused Articles You May Have Missed from 2021
Professional Development
The Best Revenue-Focused Articles You May Have Missed from 2021
5 min read

Since the launch of the Mag in mid-2020, we've had some incredible content come from our community. Some of the biggest names in the industry, thought leaders, and even individual contributors have given us their

RevGenius Team @New York, NY
Smart Personal Budgeting Can Make You Better at Sales in 2021
Professional Development
Smart Personal Budgeting Can Make You Better at Sales in 2021
4 min read

There is only one statistic that lives rent-free in my head. It’s this: 1 in 5 people earning $100,000 or more live paycheck to paycheck. Read that again. Twenty percent of Americans earning

Jules Costa @
Should Sales Reps Code?
Professional Development
Should Sales Reps Code?
3 min read

I recently posted the following question in a LinkedIn poll: Do you think B2B AEs should learn to code?  I’ll save you the suspense and just share the results.  After 1,305 votes, 77%

RevGenius Team @New York, NY
5 Key Competencies Every Marketer Needs to Succeed
Professional Development
5 Key Competencies Every Marketer Needs to Succeed
5 min read

There’s no doubt this year has been filled with monumental change. And whenever such a change occurs on a grand scale, it means there’s an opportunity to revisit how we think, act, and

Stacey Danheiser
Stacey Danheiser @Pompano Beach, FL
Tips for Cultivating a Hunter's Mentality in Sales
Professional Development
Tips for Cultivating a Hunter's Mentality in Sales
6 min read

It’s Friday, March 13, 2020. The news globally is focused on COVID-19, and lockdowns are going into effect. Anyone still in the office is on edge because a virus outbreak like this has not

RevGenius Team @New York, NY
Meditation Doesn't Make You A Better Salesperson
Professional Development
Meditation Doesn't Make You A Better Salesperson
6 min read

Meditation doesn’t make you a better person. You may sit down on your certified zafu cushion filled with buckwheat hull, handcrafted by Tibetan refugees living in India every single morning before your daily cup

Keith Cordeiro
Keith Cordeiro @Atlanta
How Women Can Continue to Thrive After "Women In Sales Month"
Professional Development
How Women Can Continue to Thrive After "Women In Sales Month"
7 min read

We’re at the end of the month, and the Celebration of Women In Sales does not stop here. Instead, it’s been a great kick-off to celebrate Women every month! I’ve seen beautiful

RevGenius Team @New York, NY
Sales: To Coach or To Mentor?
Professional Development
Sales: To Coach or To Mentor?
4 min read

The interaction between two people who see each other face to face has disappeared for at least half of 2020. That alone has created skin tissue that will be hard to get rid of when

RevGenius Team @New York, NY
How to Find the Right Sales Mentor in 2021
Professional Development
How to Find the Right Sales Mentor in 2021
8 min read

In reflecting on the year so far there are a plethora of things that have gone wrong and right. Each one unique and with varying levels of intensity. Until a few years ago I would

RevGenius Team @New York, NY
It’s Time to Start That Side Hustle. Here's How.
Professional Development
It’s Time to Start That Side Hustle. Here's How.
6 min read

With the virus-that-shall-not-be-named still very much in play, there’s a lot of uncertainty. No one knows what the ‘new normal’ looks like or will look like — and anyone who says differently is selling something.

RevGenius Team @New York, NY
Give Yourself the Gift of Personal Development This Holiday Season
Professional Development
Give Yourself the Gift of Personal Development This Holiday Season
4 min read

It’s already October, and for many of us, it’s precisely the time to start thinking about the holidays. For me, it’s the moment to buy tickets to finally see my nuclear family

RevGenius Team @New York, NY
Looking for more inspiration?
Browse all
The Essential Guide to How Revenue Operations Empowers a B2B Business
Revenue Operations
The Essential Guide to How Revenue Operations Empowers a B2B Business
8 min read

What is Revenue Operations?What do Sales Teams need from Revenue Operations?9 Essential Functions of Revenue OperationsThe Untapped Potential of Revenue Operations at B2B SaaS CompaniesImmersa's vision is to democratize the use of data

Aseem Chandra
Aseem Chandra @
3 questions for CSM (Customer Success) compensation structure
Customer Success
3 questions for CSM (Customer Success) compensation structure
5 min read

Compensation is always a hot topic. We’re in the business of making money for our companies, customers and ultimately for ourselves. As leaders, designing a thoughtful compensation plan for our teams can mean everything

Ejieme Eromosele
Ejieme Eromosele @NYC / Hudson
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
Marketing
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
11 min read

Iron out Marketing StrategiesThere are a lot of SaaS companies out there, but only a few truly understand how to market their products and services. You’ve probably seen this before: A company has an

Nemanja Zivkovic
Nemanja Zivkovic @Serbia
What is Alignment and How Can RevOps Help?
Revenue Operations
What is Alignment and How Can RevOps Help?
4 min read

Alignment is one of the things that RevOps boasts as a big asset to the GTM teams. But what does alignment actually mean?

Asia Corbett @
Why Generalists Make the Best RevOps Leaders 2021
Revenue Operations
Why Generalists Make the Best RevOps Leaders 2021
5 min read

Now that I think about it, I’ve always had some ADD (Attention Deficit Disorder) tendencies in me. Well, not necessarily in the clinical sense. More in the “always trying new things, multi-tasking with sporadic

RevGenius Team @New York, NY
How to Create Better Capacity Planning for Sales and Sales Operations
Revenue Operations
How to Create Better Capacity Planning for Sales and Sales Operations
4 min read

A playbook for Revenue Operations is required to support Marketing, Sales, and Customer Success successfully. Supporting the Head of Sales requires mastering The Sales 7: seven core areas: planning, territories, quotas, forecasting, incentives, systems, and

RevGenius Team @New York, NY
CROs and Revenue Operations: a Dynamic Duo
Revenue Operations
CROs and Revenue Operations: a Dynamic Duo
7 min read

Companies are ten years into the journey of driving revenue performance through the office of the Chief Revenue Officer (CRO). A decade ago, the challenge laid before their feet was to drive revenue growth as

RevGenius Team @New York, NY
4 Revenue Experts, 4 Remarkable Growth Strategies
Revenue Operations
4 Revenue Experts, 4 Remarkable Growth Strategies
4 min read

Revenue Operations is still a relatively new concept. In fact, if you work within that department, you will soon learn you have to be both a seasoned professional and an eager student on any given

RevGenius Team @New York, NY
Revenue Operations: What is it and how does it fit in businesses?
Revenue Operations
Revenue Operations: What is it and how does it fit in businesses?
5 min read

Let’s talk about Revenue Operations (RevOps). Roles for RevOps have sprung up on LinkedIn and job boards. So, it begs the question of what exactly is RevOps and how does it fit in today’

RevGenius Team @New York, NY
Looking for more inspiration?
Browse all
Supporting the ‘Everything Rep’ Means Doing Less, Better
Sales
Supporting the ‘Everything Rep’ Means Doing Less, Better
5 min read

Piling on the work and asking reps to do more activities won’t magically create more pipeline. Don't ask reps to do more with less. Teach them how to do less, better.

Lily Youn @
Partnerships are the Key to Differentiation in a Saturated Market—This is How You Make Them Right
Sales
Partnerships are the Key to Differentiation in a Saturated Market—This is How You Make Them Right
11 min read

Partnerships are one of the most impactful things your org can do to differentiate your product and generate net new business.

Chris Chapin @
The Real Reason You’re Failing As An SDR—4 Psychological Factors
Sales
The Real Reason You’re Failing As An SDR—4 Psychological Factors
6 min read

You might be lacking some key components of top performing SDRs, but it’s not your fault. There might still be some hope to turn things around.

Marco Santa Maria @Medellin, Colombia
Your Relationship with Product is Key to B2B SaaS Growth—Make It Phenomenal With These Seven Tactics
Sales
Your Relationship with Product is Key to B2B SaaS Growth—Make It Phenomenal With These Seven Tactics
8 min read

Sales must join forces with Product to accelerate new customer acquisition, improve buyer satisfaction, and increase customer retention.

Brian Gibson (bg)
Brian Gibson (bg) @Columbus, Ohio, USA
Deals Are Won or Lost During Discovery — Use This Framework To Nail It Down
Sales
Deals Are Won or Lost During Discovery — Use This Framework To Nail It Down
4 min read

Deals are lost before sellers even know that the buyer is keeping score. Learn how to avoid that.

Jeffrey Macomber @Atlanta, GA
Death To The Demo: Buyers Want Something Different
Sales
Death To The Demo: Buyers Want Something Different
4 min read

Demos tend to be a frustrating experience for software buyers. Let's explore an alternative here.

Olivier Labbé @
5 Data-Driven Sales Strategies to Maximize Revenue
Sales
5 Data-Driven Sales Strategies to Maximize Revenue
5 min read

The old sales model of countless meetings and growth at all costs is gone. The era of data-driven sales is here.

Yann Sarfati @
5 Takeaways from Why Outbound Isn’t Working for 82% of Companies & How to Fix It
Sales
5 Takeaways from Why Outbound Isn’t Working for 82% of Companies & How to Fix It
7 min read

Outbound isn't working for the vast majority of companies. In this post, we explore what's going wrong and how to fix it.

Jake Dunlap
Jake Dunlap @
The Essential Guide to How Revenue Operations Empowers a B2B Business
Revenue Operations
The Essential Guide to How Revenue Operations Empowers a B2B Business
8 min read

What is Revenue Operations?What do Sales Teams need from Revenue Operations?9 Essential Functions of Revenue OperationsThe Untapped Potential of Revenue Operations at B2B SaaS CompaniesImmersa's vision is to democratize the use of data

Aseem Chandra
Aseem Chandra @
Cut your SDR Churn Rate with good leadership
Sales
Cut your SDR Churn Rate with good leadership
8 min read

2020 was the kind of year that comes along once in a lifetime. It changed what we do in quite a few ways, especially with remote work becoming normalized. Right before the lockdowns hit that

Jay Sharma @
How to Use Data to Coach Your Sales Reps
Sales
How to Use Data to Coach Your Sales Reps
5 min read

When it comes to coaching sales reps effectively using data, it should be about how to coach reps as individuals based on their own performance at various stages in the sales process.

Jake Dunlap
Jake Dunlap @
How to Push Through Sales Fatigue
Sales
How to Push Through Sales Fatigue
6 min read

Sales fatigue happens to the best of us and doesn’t tend to wait around for when it would be least harmful; that’s why we will demystify this phrase and help equip you to

Kellen Casebeer @
Overcoming Objections: Difference between Price vs. Cost
Sales
Overcoming Objections: Difference between Price vs. Cost
5 min read

Price, without the context of value, is expensive no matter who you’re asking. If you’ve been in sales long enough, you’ve undoubtedly had a buyer tell you your price was too high.

Sarah W. Frazier
Sarah W. Frazier @Denver, CO
Marketing Strategies That Don't Scale: The Dark Funnel Case Study
Marketing
Marketing Strategies That Don't Scale: The Dark Funnel Case Study
10 min read

Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But, there is a lot that marketers may not be able to

Nemanja Zivkovic
Nemanja Zivkovic @Serbia
Using Social Activity To Prospect Leads and Book More Meetings
LinkedIn
Using Social Activity To Prospect Leads and Book More Meetings
4 min read

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

Evan Patterson
Evan Patterson @Chicago, Illinois
Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs
Sales
Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs
8 min read

Sales enablement is the combination of the tools, tactics, and "treasure" — that is, the collateral, slide decks, and any other marketing materials — that a sales team uses and needs to close new accounts or upsell current clients.

Ashley Stryker
Ashley Stryker @Maryland, United States
How to Build a Sales Playbook Using a Customer-Centric Approach
Sales
How to Build a Sales Playbook Using a Customer-Centric Approach
7 min read

As consumer patterns change more and more, B2B needs a customer-centric approach to sales.

Jake Dunlap
Jake Dunlap @
The Secret to Opening & Closing Deals on the Phone 2021
Sales
The Secret to Opening & Closing Deals on the Phone 2021
6 min read

I’ve made over 20,000 hours of cold calls. I guess if I had listened to Malcolm Gladwell, I only needed 10,000 hours to reach that Mozart level.

Justin Michael @
7 Sales Process Changes You'll See in the Future
Sales
7 Sales Process Changes You'll See in the Future
5 min read

Sales and marketing methods are evolving rapidly. In fact, experts suggest that processes around sales and marketing will change more over the next 15 years than they have in the past 50. Here are 7 sales process changes we can expect to see in the future.

Rahul Agarwal @Bangalore, India
C Suite Executives Outreach 2021
Sales
C Suite Executives Outreach 2021
6 min read

Scoring consistent sales wins will always be one of the most difficult challenges for sales teams. Even the best-trained professionals will encounter the occasional hurdle on the road to success. These days, those issues are

RevGenius Team @New York, NY
Guided Selling Benefits Your Entire Revenue Team. Here’s How.
Sales
Guided Selling Benefits Your Entire Revenue Team. Here’s How.
4 min read

Today’s sales companies are struggling with competing in a new landscape, transformed by unexpected changes to buyer behavior and the economy. Since the pandemic hit in 2020, sales teams have to build longer pipeline

RevGenius Team @New York, NY
How to Replicate a Sales Floor during Remote Work?
Sales
How to Replicate a Sales Floor during Remote Work?
7 min read

Let’s be honest with ourselves. The sales floor is not coming back. At least not in the way it once was: your whole team being in one office, sitting in the same room or

Jeff Swan
Jeff Swan @Kelowna
7 Healthy Phone Habits To Get More First Meetings in 2021
Sales
7 Healthy Phone Habits To Get More First Meetings in 2021
4 min read

One of the most challenging steps in the top of funnel sales process is securing that first meeting. Luckily, from reviewing, studying, rehearsing, and sharpening call habits, I know that focusing on the following seven

RevGenius Team @New York, NY
Book more meetings by being unconventional in 2021
Sales
Book more meetings by being unconventional in 2021
5 min read

“Never interrupt your enemy while they are making a mistake.” This quote has been attributed to Napoleon Boneparte since 1836, referencing his notes from a battle in 1805. Sun Tzu has also been given credit

Justin Michael @
RevGenius' RevLeague Helps Reps Meet Their Sales Goals & Build Their Networks
Sales
RevGenius' RevLeague Helps Reps Meet Their Sales Goals & Build Their Networks
3 min read

One of the best examples of the community we’re building at RevGenius is RevLeague. With 300+ members, weekly programming, and big-name sponsors like Vidyard, the community empowers its members to hit their sales goals.

Tom Slocum @
4 Sales Email Deliverability Tips to Avoid Spam Filters in 2021
Sales
4 Sales Email Deliverability Tips to Avoid Spam Filters in 2021
4 min read

Sending email represents one of the most successful methods of communication for sales and marketing teams alike. That fact became even more true after the coronavirus pandemic resulted in most people having to do business

RevGenius Team @New York, NY
5 Steps to Get Your Sales Teams Warm Intros
Sales
5 Steps to Get Your Sales Teams Warm Intros
4 min read

Here’s the deal. Cold email, done correctly, is an amazing mechanism for starting a dialogue with a stranger. In sales, we love the cold. Cold calls. Cold emails. Salespeople pride themselves on their ability

Will Allred @
How Using Vague Language Can Block Business Opportunities 2021
Sales
How Using Vague Language Can Block Business Opportunities 2021
6 min read

There’s a story, possibly apocryphal, about Neil Armstrong visiting a class of Japanese students after visiting the moon landing. When a student asked what it was like on the moon, Armstrong answered, “well, it

Ed Jaffe
Ed Jaffe @
6 Seriously Simple Tips to Book More Appointments Today
Sales
6 Seriously Simple Tips to Book More Appointments Today
9 min read

Booking appointments is hard. If it was easy, then EVERYONE would destroy their quota. But the truth is, sales is a game of refinement. Little tweaks that can be done can lead to amazing results…

Marcus Chan @
How to Write Great Sales Messages That Drive Conversions
Sales
How to Write Great Sales Messages That Drive Conversions
5 min read

One of the questions I’m most frequently asked by salespeople as a marketer is how to write more effective messages. It’s a skill marketing professionals constantly work on. On the other hand, sales

RevGenius Team @New York, NY
How Personalization Improves Results in Sales Outreach in 2021?
Sales
How Personalization Improves Results in Sales Outreach in 2021?
5 min read

What drives our growth more than our experience? Where would we be without these moments of total failure? I remember those times when I felt utterly devastated. Five years ago, I got my first sales

RevGenius Team @New York, NY
The Sales Professional’s Guide to Copywriting Success 101
Sales
The Sales Professional’s Guide to Copywriting Success 101
8 min read

So, you got a job in sales. Maybe you’re a sales development representative (SDR), an account executive (AE) or, perhaps, you find yourself in a myriad of other roles that impact revenue every day.

RevGenius Team @New York, NY
Here's How to Do Cold Pitching via Email in 2021
Sales
Here's How to Do Cold Pitching via Email in 2021
4 min read

We’ve all gotten that cold pitch. It starts off with something like “I hope this finds you well”. As you read it, your mind immediately dismisses the note. It hits the mental SPAM filter.

Will Allred @
Cornerstone Sales Skills for Better Sales Cycles in 2021
Sales
Cornerstone Sales Skills for Better Sales Cycles in 2021
10 min read

Every day you learn something new. It might be learning how to make a fantastic breakfast from YouTube, becoming more conscious about perceptions based on 360 feedback, or obtaining a certificate from a skill-based sales

Richard Harsevoort @
Sales Trends That Will Stick Around Post-COVID
Sales
Sales Trends That Will Stick Around Post-COVID
5 min read

We’re about five months into what’s considered our new normal. A question we continue to ask ourselves day after day since March is, “What will the other side of this look like?” When

Jake Dunlap
Jake Dunlap @
What Buyers Really Care About
Sales
What Buyers Really Care About
4 min read

Many salespeople spend too much of their time becoming experts on a product instead of what their product actually does. Here's how to talk about things buyers care about.

Jake Dunlap
Jake Dunlap @
The Proper Cold Calling Framework To Not Get Hung Up.
Sales
The Proper Cold Calling Framework To Not Get Hung Up.
5 min read

You can break down the first 3 seconds of a call into two categories: RAM and ROM. RAM (Random-Access Memory) is the temporary fast memory in a CPU. This is the quick information you need

RevGenius Team @New York, NY
Sales Process Automation: The Good, The Bad, and The Ugly
Sales
Sales Process Automation: The Good, The Bad, and The Ugly
7 min read

Sales process automation is the process by which sales professionals, or sales teams, use software to perform specific tasks that are required by sales reps to complete.

Taylor Jones
Taylor Jones @
Looking for more inspiration?
Browse all
Using Social Activity To Prospect Leads and Book More Meetings
LinkedIn
Using Social Activity To Prospect Leads and Book More Meetings
4 min read

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

Evan Patterson
Evan Patterson @Chicago, Illinois
Looking for more inspiration?
Browse all
Marketing Strategies That Don't Scale: The Dark Funnel Case Study
Marketing
Marketing Strategies That Don't Scale: The Dark Funnel Case Study
10 min read

Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But, there is a lot that marketers may not be able to

Nemanja Zivkovic
Nemanja Zivkovic @Serbia
Using Social Activity To Prospect Leads and Book More Meetings
LinkedIn
Using Social Activity To Prospect Leads and Book More Meetings
4 min read

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

Evan Patterson
Evan Patterson @Chicago, Illinois
Looking for more inspiration?
Browse all
Sumeru Chatterjee on Community-Led Growth
Community
Sumeru Chatterjee on Community-Led Growth
7 min read

Models and frameworks for building a B2B community that generates growth and revenue.

Diego Pineda @
Camille Trent on How to Launch a B2B Media Company
Community
Camille Trent on How to Launch a B2B Media Company
8 min read

Camille Trent says she's no longer a SaaS marketer, but the director of a B2B media company.

Diego Pineda @
Nick Bennett on Event-Led Growth
Spotlight Series
Nick Bennett on Event-Led Growth
6 min read

Nick Bennett is an Event-Led Growth Evangelist and seasoned B2B marketer with great insights about revenue growth.

Diego Pineda @
RevGenius Member Spotlight: Andrew Miller
Spotlight Series
RevGenius Member Spotlight: Andrew Miller
1 min read

Andrew is a long standing member of RevGenius and currently our new member onboarder! He has personally onboarded hundreds of new RevGenius members into the community.

RevGenius Team @New York, NY
RevGenius Member Spotlight: Ehidiamen Ebhomielen
Spotlight Series
RevGenius Member Spotlight: Ehidiamen Ebhomielen
2 min read

Ehidiamen is an incredible member of RevGenius. He is heading up the EMEA chapter of RevGenius and he's a great BDM at HappierLeads.

DhungJoo "DJ" Kim
DhungJoo "DJ" Kim @Los Angeles, CA
RevGenius Member Spotlight: Cliff Simon
Spotlight Series
RevGenius Member Spotlight: Cliff Simon
2 min read

Cliff Simon is an active RevGenius member who participates in #revleague, answers questions from other members, and advocates for RevGenius as an ambassador. He is currently a VP of Sales at Carabiner Group and we are incredibly lucky to have such an amazing Revenue Leader in our community.

DhungJoo "DJ" Kim
DhungJoo "DJ" Kim @Los Angeles, CA
RevGenius Member Spotlight: Kate Erwin
Spotlight Series
RevGenius Member Spotlight: Kate Erwin
2 min read

Kate Erwin is an amazing content marketer, editor, and human. She's one of RevGenius' amazing editors and a killer Content Marketing Manager at Mailshake.

DhungJoo "DJ" Kim
DhungJoo "DJ" Kim @Los Angeles, CA
RevGenius Member Spotlight: Kelsey Calabro
Spotlight Series
RevGenius Member Spotlight: Kelsey Calabro
2 min read

Kelsey is an entrepreneur, agency owner, copywriter, and a Customer Success Manager at Dooly, all while taking time to surf and eat oysters in Maine. We're lucky to have Kelsey as a RevGenius member and working for one of our amazing sponsors, Dooly.

DhungJoo "DJ" Kim
DhungJoo "DJ" Kim @Los Angeles, CA
RevGenius Member Spotlight: Sebastien van Heyningen
Spotlight Series
RevGenius Member Spotlight: Sebastien van Heyningen
3 min read

Sebastien started as an SDR and ended up working at a consultancy. Now, he runs his own RevOps consultancy that is quickly scaling.

DhungJoo "DJ" Kim
DhungJoo "DJ" Kim @Los Angeles, CA
RevGenius Member Spotlight: Erin Balsa
Spotlight Series
RevGenius Member Spotlight: Erin Balsa
2 min read

Erin Balsa is truly the queen 👑of content marketing. She co-leads our #content-marketing-club, has created a large following on LinkedIn, and has made her company a content powerhouse. She brings all of that knowledge into

RevGenius Team @New York, NY
Spotlight Series
RevGenius Member Spotlight: Dale Zwizinski
2 min read

When we asked Dale for a picture for this spotlight he offered us a few options including the one above and...this one 😂 It’s a great example of who Dale is. He’s goofy,

RevGenius Team @New York, NY
RevGenius Member Spotlight: Catie Ivey
Spotlight Series
RevGenius Member Spotlight: Catie Ivey
2 min read

Catie is a leader, advocate, and all-around boss. She steps into each role and responsibility with no fear and fully supports every team she’s a part of. She exemplifies that every day not just

RevGenius Team @New York, NY
RevGenius Member Spotlight: Wesley Ulysse
Spotlight Series
RevGenius Member Spotlight: Wesley Ulysse
2 min read

Wes Ulysse is as authentic as it gets. He’s an open book and brings that energy every day to RevGenius. Wes practices what he preaches, walks the walk, and any other idioms you’d

RevGenius Team @New York, NY
RevGenius Member Spotlight: Alexine Mudawar
Spotlight Series
RevGenius Member Spotlight: Alexine Mudawar
4 min read

Alexine Mudawar is a burst of energy when you talk to her—always hyping people up, sparking conversations, and increasing the enthusiasm of everyone around her. She’s also so plugged into the community. Whether

RevGenius Team @New York, NY
RevGenius Member Spotlight: Ben Haber
Spotlight Series
RevGenius Member Spotlight: Ben Haber
4 min read

Ben has been with us since the early days of a few people sharing ideas on LinkedIn. Quickly, he stepped up to be an advocate and get dirty to build with us. As our first

RevGenius Team @New York, NY
RevGenius Member Spotlight: Ashley Levesque
Spotlight Series
RevGenius Member Spotlight: Ashley Levesque
4 min read

Ashley is such a compassionate, kind, and reliable person. If you ask something of her, she’ll exceed your expectations and deliver it quickly. We’ve been so fortunate to have Ashley as one of

RevGenius Team @New York, NY
RevGenius Member Spotlight: Jeff Igancio
Spotlight Series
RevGenius Member Spotlight: Jeff Igancio
5 min read

Jeff is a powerhouse in the RevOps space. His intelligence, wit, and candor make him such a presence to be around. Mix that with his humility and you have such a dynamic individual to be

RevGenius Team @New York, NY
RevGenius Member Spotlight: Lorena Morales
Spotlight Series
RevGenius Member Spotlight: Lorena Morales
2 min read

Whether it’s hosting a podcast, writing for the Mag, or mentoring younger members, Lorena is there. She brings a fresh perspective and infectious energy to every interaction. If you ever need a high energy

RevGenius Team @New York, NY
RevGenius Member Spotlight: Tom Slocum
Spotlight Series
RevGenius Member Spotlight: Tom Slocum
3 min read

At the heart of RevGenius is the mission to build up and enable the revenue leaders of tomorrow. These people will often get promoted through the ranks from early days in sales development and full-cycle

RevGenius Team @New York, NY
RevGenius Member Spotlight: Sara Ott
Spotlight Series
RevGenius Member Spotlight: Sara Ott
5 min read

When we launched RevGenius Magazine, there was a lot to organize and a ton of moving parts. With zero fear, Sara Ott stepped up to the plate to lend a helping hand. Within no time,

RevGenius Team @New York, NY
RevGenius Member Spotlight: Katherine McConnell
Spotlight Series
RevGenius Member Spotlight: Katherine McConnell
3 min read

If you've joined RevGenius in the last 6 months, it's likely that you've talked to or heard of Katherine McConnell. As the leader of the member onboarding team, she's been instrumental in ramping members, making

RevGenius Team @New York, NY
RevGenius Member Spotlight: Aneesh Lal
Spotlight Series
RevGenius Member Spotlight: Aneesh Lal
3 min read

When talking to him, you’d never know Aneesh is new to putting himself out there and having a “personal brand.” As he’ll mention in his interview, Aneesh was instrumental in helping build the

RevGenius Team @New York, NY
RevGenius Member Spotlight: Nick Bennett
Spotlight Series
RevGenius Member Spotlight: Nick Bennett
5 min read

Nick Bennett is the definition of a “go-getter.” When he sees a challenge ahead, he steps up to the plate (sometimes, quite literally ⚾). One of those challenges for him has been personal branding. Over the

RevGenius Team @New York, NY
RevGenius Member Spotlight: Kristina Finseth
Spotlight Series
RevGenius Member Spotlight: Kristina Finseth
3 min read

Kristina lights up every room (well, Zoom, because it’s 2020) that she’s in—and it’s not just because of her iconic avocado background. The energy she radiates with every interaction is contagious.

RevGenius Team @New York, NY
RevGenius Member Spotlight: Tara Horstmeyer
Spotlight Series
RevGenius Member Spotlight: Tara Horstmeyer
4 min read

In the spirit of Women in Sales Month, it only felt right to make our second member spotlight one of the best saleswomen we know: Tara Horstmeyer. Tara is a nurturer. She nurtured Gravy’s

RevGenius Team @New York, NY
RevGenius Member Spotlight: Rosalyn Santa Elena
Spotlight Series
RevGenius Member Spotlight: Rosalyn Santa Elena
4 min read

Each week, we’ll be featuring a member of the RevGenius community who is making waves, not only in the community but in their industry. Those chosen are people who live and breathe their craft

RevGenius Team @New York, NY
Looking for more inspiration?
Browse all
How to Run Ads That Align with your Digital Marketing Strategy
Marketing
How to Run Ads That Align with your Digital Marketing Strategy
4 min read

this is the signRunning ads doesn't promise you customers, it only promises to spend your money. To be successful at paid advertising, your ads must fit within your overall digital marketing strategy. Too many businesses

Ryan J Olestro
Ryan J Olestro @Madison
The Proven Method for Successfully Implementing a New CRM: Part 3: (Prepare for Launch)
Technology
The Proven Method for Successfully Implementing a New CRM: Part 3: (Prepare for Launch)
5 min read

In our previous articles, we covered how to prepare your organization for the technology and how to prepare that tech for the organization. Now we’ll cover how to build a framework to teach your team to use these tools.

Sebastien van Heyningen
Sebastien van Heyningen @Austin
Why Clubhouse is the Most Important Social Media Network Right Now
Technology
Why Clubhouse is the Most Important Social Media Network Right Now
3 min read

It started with a few folks and then they invited a few more until it seemed all the major content creators and active members of the revenue community were all on board - to Clubhouse.

Jared Robin
Jared Robin @New York City
Hacking Tech Stacks
Technology
Hacking Tech Stacks
10 min read

Up until the 2020s, it was hard to apply a strategy to blended tech stacks because frankly the revenue generation landscape

RevGenius Team @New York, NY
The Proven Method for Successfully Implementing a New CRM: Part 2 (The Set-Up)
Technology
The Proven Method for Successfully Implementing a New CRM: Part 2 (The Set-Up)
5 min read

We’re back with Part II of The Proven Method for Successfully Implementing a New Customer Relationship Management Database (CRM). Part I was all about preparing your organization for the tech. Part II will cover

Sebastien van Heyningen
Sebastien van Heyningen @Austin
The Proven Method for Successfully Implementing a New CRM: Part 1
Technology
The Proven Method for Successfully Implementing a New CRM: Part 1
5 min read

Part 1: Goals, Vision, and the Implementation TeamMost companies today view a Customer Relationship Management (CRM) Platform as a much needed resource for scaling their business. Without a proper database to manage revenue-producing relationships in

Sebastien van Heyningen
Sebastien van Heyningen @Austin
The Ultimate Setup for Virtual Meetings & Presentations
Technology
The Ultimate Setup for Virtual Meetings & Presentations
6 min read

It seems I struck a chord (#dadjokes) with my piece about how to soundproof your office for Zoom calls, and I've gotten a bunch of questions about the setup for the rest of my office.

Ed Jaffe
Ed Jaffe @
2021 SaaS Trends: Where Things Are Heading and Why You Should Care
Technology
2021 SaaS Trends: Where Things Are Heading and Why You Should Care
5 min read

If you have worked in business, chances are you’ve used cloud-based services, commonly referred to as SaaS, short for Software as a Service.  You probably have used it in your personal life too -

RevGenius Team @New York, NY
Sales Tech For Better Cold Emails Conversion in 2021-2022
Technology
Sales Tech For Better Cold Emails Conversion in 2021-2022
5 min read

Cold outreach can be scary sometimes. No matter how good you or your company are, at the end of the day, it’s about initiating a conversation between two strangers. Earlier in my career, I

RevGenius Team @New York, NY
Sales Hack: LinkedIn Videos To Close More Deals
Technology
Sales Hack: LinkedIn Videos To Close More Deals
7 min read

Would you like to close more deals via LinkedIn DM’s? I’m sure you said “YES”! After talking to thousands of reps, the common theme I hear is that sending direct messages on LinkedIn

Marcus Chan @
Looking for more inspiration?
Browse all

Community of 12,000+ sales, marketing, and revenue operations professionals.

Join Now
  • No credit card required
  • Cancel anytime
title title
The Future of Generative AI: GPT-4, GPT-5 and Beyond
Artificial Intelligence

The Future of Generative AI: GPT-4, GPT-5 and Beyond

This blog post investigates the path forward for Generative AI and its profound effects on B2B companies....

Read more
Generative AI for B2B SaaS — How AI Is Transforming Sales in 2023
Artificial Intelligence
Generative AI for B2B SaaS — How AI Is Transforming Sales in 2023
7 min read

Discover how Generative AI is transforming the sales industry in 2023. Explore how to use AI tools to optimize lead generation, enhance customer engagement, and streamline sales processes

Srinath Sridhar
Srinath Sridhar @San Francisco
Sumeru Chatterjee on Community-Led Growth
Community
Sumeru Chatterjee on Community-Led Growth
7 min read

Models and frameworks for building a B2B community that generates growth and revenue.

Diego Pineda @
The Diary of a First-Time CMO: Done is Better Than Perfect
Marketing
The Diary of a First-Time CMO: Done is Better Than Perfect
3 min read

Excerpt from The diary of a first-time CMO by Alice de Courcy, a handbook for B2B marketers looking to thrive in leadership.

Alice de Courcy
Alice de Courcy @
Personalization in a Post-Cookie World: Why Marketers Need to Rethink their Marketing Strategy
Marketing
Personalization in a Post-Cookie World: Why Marketers Need to Rethink their Marketing Strategy
6 min read

Marketers will need to shift their approach towards a cookie-less future, with a greater focus on first-party data and AI-powered solutions.

Ratnanjali Singh @
Supporting the ‘Everything Rep’ Means Doing Less, Better
Sales
Supporting the ‘Everything Rep’ Means Doing Less, Better
5 min read

Piling on the work and asking reps to do more activities won’t magically create more pipeline. Don't ask reps to do more with less. Teach them how to do less, better.

Lily Youn @
The Unicorns Are Dying: How Bad Data Affects Your Business
Data
The Unicorns Are Dying: How Bad Data Affects Your Business
9 min read

Lack of data support for sales, marketing and customer success teams is killing unicorns.

Evan Dunn
Evan Dunn @Seattle, WA
Camille Trent on How to Launch a B2B Media Company
Community
Camille Trent on How to Launch a B2B Media Company
8 min read

Camille Trent says she's no longer a SaaS marketer, but the director of a B2B media company.

Diego Pineda @
Leveraging Generative AI for the B2B SaaS — All you Need to Know
Artificial Intelligence
Leveraging Generative AI for the B2B SaaS — All you Need to Know
6 min read

Generative AI has arrived, and there is no way to put the genie back inside the bottle. Here is what you need to know about this disruptive technology.

Srinath Sridhar
Srinath Sridhar @San Francisco
Partnerships are the Key to Differentiation in a Saturated Market—This is How You Make Them Right
Sales
Partnerships are the Key to Differentiation in a Saturated Market—This is How You Make Them Right
11 min read

Partnerships are one of the most impactful things your org can do to differentiate your product and generate net new business.

Chris Chapin @
The Real Reason You’re Failing As An SDR—4 Psychological Factors
Sales
The Real Reason You’re Failing As An SDR—4 Psychological Factors
6 min read

You might be lacking some key components of top performing SDRs, but it’s not your fault. There might still be some hope to turn things around.

Marco Santa Maria @Medellin, Colombia
Your Relationship with Product is Key to B2B SaaS Growth—Make It Phenomenal With These Seven Tactics
Sales
Your Relationship with Product is Key to B2B SaaS Growth—Make It Phenomenal With These Seven Tactics
8 min read

Sales must join forces with Product to accelerate new customer acquisition, improve buyer satisfaction, and increase customer retention.

Brian Gibson (bg)
Brian Gibson (bg) @Columbus, Ohio, USA
Deals Are Won or Lost During Discovery — Use This Framework To Nail It Down
Sales
Deals Are Won or Lost During Discovery — Use This Framework To Nail It Down
4 min read

Deals are lost before sellers even know that the buyer is keeping score. Learn how to avoid that.

Jeffrey Macomber @Atlanta, GA
Death To The Demo: Buyers Want Something Different
Sales
Death To The Demo: Buyers Want Something Different
4 min read

Demos tend to be a frustrating experience for software buyers. Let's explore an alternative here.

Olivier Labbé @
B2B Companies Should Not Become Media Companies - Here’s What To Do Instead
Marketing
B2B Companies Should Not Become Media Companies - Here’s What To Do Instead
8 min read

The goals of a B2B company and a media company (and how they do business) are not aligned. Saying they should be the same, creates more problems.

Vince Moreau @

Connect with 12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing.

Join Now
  • No credit card required
  • Cancel anytime