RevGenius Mag

RevGenius Member Spotlight: Andrew Miller

Andrew is a long standing member of RevGenius and currently our new member onboarder! He has personally onboarded hundreds of new RevGenius members into the community.

Duplicates are ruining your results – here’s why

Did you know 80% of new records coming from integrations are duplicates? And across all sources, more than 45% of records are duplicates. This article will show you how duplicates come in, how they impact your results, and how to fix this.

Spotlight Series

RevGenius Member Spotlight: Andrew Miller

August 15, 2022 1 min read

Andrew is a long standing member of RevGenius and currently our new member onboarder! He has personally onboarded hundreds of new RevGenius members into the community.

RevGenius Team @New York, NY

Duplicates are ruining your results – here’s why

June 13, 2022 4 min read

Gijs Hovens @the Netherlands

Why do deals drop or stall even after great demos?

June 08, 2022 6 min read

Why are good demos just the beginning of a great start to your deal? Why do 3 out of 4 deals drop even after great demos? What are best practices that you can implement to ensure your demos convert to closed deals?

Thejas Sridhar @

How to Break Into Tech Sales (3 Steps)

March 01, 2022 2 min read

Are you looking to transition into tech sales? SDRs are entry-level jobs with an OTE (base salary + commission) of $50-70k. Within 1-2 years, successful SDRs promote to AE. The typical compensation of an AE is an OTE of $90-120k.

Howard Tan @

Marketing

How to Prevent Plagiarism When Writers Create Content for You

January 26, 2022 9 min read

When plagiarism occurs, everybody involved loses. Not just the victim whose work and ideas had been stolen, but also the writer committing it, the publisher who hired or sponsored that writer, and even the reader of the plagiarized work.

Nabeel Keblawi @Houston, Texas

Startup Leadership Advice: 3 Insights from Sports Legend Joe Montana

January 07, 2022 4 min read

Sports teams and startup teams aren’t so different at the end of the day, so here’s a quick rundown of some of the things we covered, and three key pieces of advice that I want to share with the RevGenius community.

Shana Haynie @

Marketing

The Top 5 Content Marketing Trends to Watch For in 2022

December 29, 2021 3 min read

As a new year approaches, it's time to review your content marketing plan and consider a new strategy for 2022.

Patrick Socha @

Five Essential Items You Should Have in Your SEO Toolkit

December 03, 2021 9 min read

SEO is becoming more complex and competitive over time, requiring increasingly larger investments to get your content to rank well.

Nabeel Keblawi @Houston, Texas

A Breakdown of Sales Positions

November 16, 2021 4 min read

Let’s take a look at the sales positions needed to make a stellar sales team.

Gabriella DeFlorio @

Customer Success

7 Ways to Increase Customer Value as a Customer Success Team

October 19, 2021 4 min read

Customer success is all about driving value. Here are seven ways to demonstrate the utility of your product as a Customer Success Team.

Emily Garza @Napa, CA

Revenue Operations

The Essential Guide to How Revenue Operations Empowers a B2B Business

September 22, 2021 8 min read

What is Revenue Operations?What do Sales Teams need from Revenue Operations?9 Essential Functions of Revenue OperationsThe Untapped Potential of Revenue Operations at B2B SaaS CompaniesImmersa's vision is to democratize the use of data

Aseem Chandra @

Customer Success

How to Transition an Account within the Customer Success Team

September 14, 2021 4 min read

Transitioning an account from one CSM to another is a fragile situation. Here, you'll discover the necessary steps to take in order to keep the customer relationship intact.

Emily Garza @Napa, CA

Customer Success

3 questions for CSM (Customer Success) compensation structure

September 10, 2021 5 min read

Compensation is always a hot topic. We’re in the business of making money for our companies, customers and ultimately for ourselves. As leaders, designing a thoughtful compensation plan for our teams can mean everything

Ejieme Eromosele @NYC / Hudson

Customer Success

How to Run Effective Customer Success Cadence Meetings

August 24, 2021 4 min read

While regular cadence meetings might not be as exciting as the quarterly business review, they are beneficial for several reasons and can act as the key to unlocking a customer account.

Emily Garza @Napa, CA

Customer Success

How to Build a Customer Success Team in an Established Company

November 16, 2020 5 min read

Your business is growing - that's great! But now your teams are bogged down with customer service, and your churn rate is increasing because you haven't got a dedicated Customer Success team. Don't despair; you

Emily Garza @Napa, CA

Customer Success

The Secret to Company Success in B2B

October 21, 2020 5 min read

Companies often get in their own way of success. They lack an intentional strategy around organizational design, goals, and incentives that can create misalignment across the core go-to-market teams: marketing, sales, and customer success. This

RevGenius Team @New York, NY

Customer Success

Revenue Growth is More Important than Happiness in Customer Success

September 20, 2020 5 min read

When Customer Success was in its infancy, there was a struggle in defining the role. It was a lot of no’s: “we are not customer support” and “we are not sales”. There wasn’t

Emily Garza @Napa, CA

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Revenue Operations

The Essential Guide to How Revenue Operations Empowers a B2B Business

September 22, 2021 8 min read

Aseem Chandra @

Sales

Overcoming Objections: Difference between Price vs. Cost

August 24, 2021 5 min read

Price, without the context of value, is expensive no matter who you’re asking. If you’ve been in sales long enough, you’ve undoubtedly had a buyer tell you your price was too high.

Sarah W. Frazier @Denver, CO

Leadership

Tactics for Revenue Driving Professionals to Vet for DEI Initiatives

June 29, 2021 5 min read

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

Evan Patterson @Chicago, Illinois

Looking for more inspiration?

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Sales

Cut your SDR Churn Rate with good leadership

September 03, 2021 8 min read

2020 was the kind of year that comes along once in a lifetime. It changed what we do in quite a few ways, especially with remote work becoming normalized. Right before the lockdowns hit that

Jay Sharma @

Sales

How to Use Data to Coach Your Sales Reps

August 31, 2021 5 min read

When it comes to coaching sales reps effectively using data, it should be about how to coach reps as individuals based on their own performance at various stages in the sales process.

Jake Dunlap @

Sales

How to Push Through Sales Fatigue

August 26, 2021 6 min read

Sales fatigue happens to the best of us and doesn’t tend to wait around for when it would be least harmful; that’s why we will demystify this phrase and help equip you to

Kellen Casebeer @

Leadership

Tactics for Revenue Driving Professionals to Vet for DEI Initiatives

June 29, 2021 5 min read

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

Evan Patterson @Chicago, Illinois

Leadership

Burnout and The Art of Performance Management

June 11, 2021 5 min read

Burnout. Burnout. Burnout. Burnout is real. Your team is suffering from it right now. You need a plan. Burnout and its relationship to performance management is one of the most misunderstood concepts in business today.

Bryan Smith @

Leadership

Women in Sales Month: A Call To Action

February 10, 2021 5 min read

October is ‘Women in Sales Month.’ I didn’t know that existed until recently, but I love sales, so I had to write about it, naturally. Truthfully, I love sales in a slightly annoying “is

RevGenius Team @New York, NY

Leadership

How to Create a Demand Generation Strategy from Scratch

January 26, 2021 11 min read

So, the job was mine. They were going to announce my promotion at our next big all-hands meeting, which happened to be about a week away, and I felt giddy. All of the work I

Shana Haynie @

Leadership

Lessons Learned Building a Demand Generation Department

December 28, 2020 7 min read

In September 2019, Sales Leadership threw out my name as a person of interest to take over our Outbound program. Back then, no one was really in charge of managing the SDR team. The original

Shana Haynie @

Leadership

Effects of Growing Fast in SaaS (And How to Fix Them)

December 23, 2020 8 min read

All my life, I’ve worked at SaaS organizations that have gone warp speed into the fabled hypergrowth stage. If you’ve never heard the term before, the hypergrowth stage is the period in which

Rahul Agarwal @Bangalore, India

Leadership

It's Time to Leave Sales "Bro Culture" in the Past

December 11, 2020 6 min read

You fall, face down, onto your couch after your Monday back at work. Irritated, drained, and asking yourself why you should show up tomorrow. You lost a deal, again. They all made fun of you,

Stephanie Verardo @Phoenix, AZ

Leadership

Three Must-Have Soft Skills Every Sales Leader Needs

December 09, 2020 3 min read

TikTok and Instagram have made it abundantly clear that many of us beat boredom by picking up a new skill—archery, sourdough bread making, gardening, screenwriting, and pottery throwing all come to mind. But if

RevGenius Team @New York, NY

Leadership

Lessons From My First 5 Years at a Tech Unicorn

October 23, 2020 4 min read

Tech startups come in many forms: Bootstrapped, lifestyle, VC-backed, courting acquisition. And then there are unicorns - privately held tech companies that, through grit, luck, or magic, grow to be worth over $1 billion. In

RevGenius Team @New York, NY

Leadership

Women in Sales Month: My Inspiration, My Mother

October 22, 2020 4 min read

Women in Sales Month has been extra special this year. Running a community (vs. just being an employee at another company) has afforded me a much broader perspective on the sales world as a whole.

Jared Robin @New York City

Leadership

Company Culture, Leading Wherever You Are

October 01, 2020 5 min read

Where are we now? We are all collectively experiencing a pandemic. And the pandemic is changing the game. From the C-Suite: Let’s recognize a couple of things. How we behave at work is different

RevGenius Team @New York, NY

Leadership

Building a Remote-First Culture

September 28, 2020 6 min read

Our company, Lavender, was born during the rise of remote work. It molded our culture and processes. Being remote has shaped who we are, and who we will become. It turns out, in 2020, being

Will Allred @

Leadership

Women in Sales: Ruth Bader Ginsburg Gave Me My Career

September 22, 2020 7 min read

In 1933, companies were allowed to pay women less than men solely because they were women. Thousands of women, who worked in factories to support the troops in World War I, were forced back into

Ashleigh Early @

Leadership

The RevGenius Story: Letter from the Editor

September 10, 2020 6 min read

Welcome to RevGenius Magazine. We are excited to expand RG into this digital magazine because it’s congruent with our vision of helping revenue professionals’ level up. To understand how I got here today, I

Jared Robin @New York City

Leadership

Here's how to be a sales manager in 2021-2022

September 10, 2020 5 min read

So, you want to be a manager?I spend a lot of time with salespeople, most of whom are eager to succeed and working hard to excel at their current role. In the midst of

RevGenius Team @New York, NY

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Using Social Activity To Prospect Leads and Book More Meetings

July 23, 2021 4 min read

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

Evan Patterson @Chicago, Illinois

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Marketing

How to Prevent Plagiarism When Writers Create Content for You

January 26, 2022 9 min read

Nabeel Keblawi @Houston, Texas

Marketing

The Top 5 Content Marketing Trends to Watch For in 2022

December 29, 2021 3 min read

As a new year approaches, it's time to review your content marketing plan and consider a new strategy for 2022.

Patrick Socha @

Marketing

How To Create an SEO Strategy That Drives Revenue

September 30, 2021 9 min read

If we switch the script and look at SEO as another department in growth—with growth-related KPIs and a revenue-led strategy—it can exponentially contribute to real business goals.

Maeva Cifuentes @

Marketing

How to Become a Digital Marketer: Common Marketing Career Paths

August 30, 2021 10 min read

Interested in a career in digital marketing? Get the rundown from several marketing professionals on how to get started.

Ryan Carruthers @Toronto

Marketing

How to Run Ads That Align with your Digital Marketing Strategy

August 25, 2021 4 min read

this is the signRunning ads doesn't promise you customers, it only promises to spend your money. To be successful at paid advertising, your ads must fit within your overall digital marketing strategy. Too many businesses

Ryan J Olestro @Madison

Marketing

The State of SEO in 2021: Insights From 15 SEO Experts

August 23, 2021 13 min read

"Content marketing and SEO are inseparable. SEO demands keywords. Content marketing leverages those keywords.” — Novnish Ramesh

Nabeel Keblawi @Houston, Texas

Marketing

The State of B2B Content Marketing for SaaS in 2021

August 12, 2021 12 min read

Content marketing in the B2B SaaS space has changed. Here, we take a deep dive into what's working (and what's not) for several marketing professionals in this industry.

Nabeel Keblawi @Houston, Texas

Marketing

PR KPIs: 4 Tips for Measuring PR Effectiveness

August 02, 2021 5 min read

It's no surprise that the field of public relations has drastically changed since the internet was invented. However, measuring success did not evolve as quickly. Here are the PR KPIs that should be tracked in order to measure effectiveness.

David Libby @

Marketing

The Complete Guide to Creating a Sales Enablement Program

July 29, 2021 9 min read

In an ever-evolving sales climate, how can we stop putting pressure on our sales reps and give them the tools they need to sell more effectively? The answer lies in sales enablement.

Alex Meade @

Marketing

Marketing Strategies That Don't Scale: The Dark Funnel Case Study

July 28, 2021 10 min read

Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But, there is a lot that marketers may not be able to

Nemanja Zivkovic @Serbia

Marketing

SEO Topic Research: A Repeatable Framework For Creating Content at Scale

July 21, 2021 8 min read

Coming up with topics for your business blog doesn't have to be difficult. Here, you'll discover how to come up with article ideas at scale.

Maeva Cifuentes @

Marketing

SaaS Marketing: Top 10 B2B Strategies to Improve Conversions

June 30, 2021 11 min read

Iron out Marketing StrategiesThere are a lot of SaaS companies out there, but only a few truly understand how to market their products and services. You’ve probably seen this before: A company has an

Nemanja Zivkovic @Serbia

Marketing

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

June 23, 2021 6 min read

Working for a B2B Tech Startup? Don't make these common public relations mistakes - read this instead.

David Libby @

Marketing

Why Content Operations is a Crucial Part of Your Content Marketing Strategy

June 14, 2021 8 min read

What is content operations and why is it important? Here we cover everything you need to know to build an efficient content ops process for your business.

Maeva Cifuentes @

Marketing

Lessons B2B Brands Can Learn From Nike's Marketing Strategy

June 02, 2021 13 min read

If you are a marketer, you probably know that consumer behaviors and trends have changed over the years. Nike has used a unique strategy to be at the top of the game with no risk of being overtaken or eclipsed. And that's true whether it's a time of crisis or not.

Ernest Bio Bogore @

Marketing

Why B2B Brands are Missing Out on Instagram

April 26, 2021 6 min read

If you think Instagram is useless for B2B sales, you’re not alone. That’s what makes it a perfect opportunity. Most brands are doing a miserable job, if they even have an account. As

Jules Costa @

Marketing

"No Forms. No Spam. No Cold Calls" teaches marketers how to "treat prospects like humans"

February 05, 2021 4 min read

Latane Contant is the CMO at 6sense and author of No Forms. No Spam. No Cold Calls. Her book, which dropped in July 2020, offers a fresh take on how to bring the customer back

Lisa Simonds @Louisville

Marketing

Here's How Marketers Determine What Metrics to Measure?

February 02, 2021 5 min read

A short while ago, a few peers and I sat down via Zoom and talked about what marketers need to be measuring in 2021. We talked about some different business lines, other lines of thought,

RevGenius Team @New York, NY

Marketing

Tired of Waiting for SEO to Drive Traffic? Focus on Distribution

January 04, 2021 6 min read

There are lots of things you could do in six months. Learn a basic level of Spanish. Read the Lord of the Rings trilogy twice. Go from couch to triathlon (not sure if the timeline

Maeva Cifuentes @

Marketing

Do Billboard Ads Still Work in 2021?

December 22, 2020 7 min read

Let’s rewind the clock 65 years to 1955. People got their news and information through three primary sources: television, radio, and newspapers. The interstate highway was a year away from being born, and this

RevGenius Team @New York, NY

Marketing

A Better Way to Measure Marketing ROI: Return on Improvement

December 21, 2020 9 min read

Most athletes are extremely competitive. They understand wins and losses. It could be the reason so many former athletes end up in sales and marketing. But, certain athletes—distance runners, swimmers, gymnasts, and golfers, for

RevGenius Team @New York, NY

Marketing

Why You Shouldn't Use ROI to Understand Marketing Value

December 18, 2020 8 min read

Do you want better marketing? It’s not a trick question. By better marketing, I mean better than you did last year. Better than the status quo in your industry. Better than you’re executing

RevGenius Team @New York, NY

Marketing

The Cynical Customers: How to Market to Marketers in 2021-2022

December 15, 2020 3 min read

Marketers can be a tough market to crack. We are cynical, have seen it all before, have famously short attention spans, and aren't easily fooled. But marketing to marketers can be a worthwhile, even delightful,

Lyndal Cairns @Portland, OR, USA

Marketing

Strategy and Execution: Marketing in 2021

December 07, 2020 6 min read

There’s a popular saying in the business world that goes something like: “A perfect strategy that’s poorly executed will fail.” But how “perfect” can your strategy really be if you aren’t able

Stacey Danheiser @Pompano Beach, FL

Marketing

The Unbelievable Effectiveness of Meme Marketing in B2B

December 04, 2020 4 min read

There’s no doubt that memes account for some of the most viral and hilarious content on the internet. But can they make money? The answer, it seems, is a resounding yes. Warner Music group

RevGenius Team @New York, NY

Marketing

How to Get Your Content in Front of the Right People

November 30, 2020 6 min read

The biggest challenge most of my clients face before we start working together is getting their content in front of the right people. The pressure to create high volumes of content is real and intense.

Maeva Cifuentes @

Marketing

How to improve your Customer Experience 2021

November 24, 2020 10 min read

Short answer: Yes, and it’s partly your fault. But you’re also the one who can make it better.We’re optimizing our customers to death. We’re so focused on sales and marketing

RevGenius Team @New York, NY

Marketing

Publicity Marketing: Starbuck's Pumpkin Spice Latte

November 20, 2020 3 min read

The titles revel in their bias without a hint of self-consciousness: In Defence of Pumpkin Spice, Confessions of a Basic White Girl, and In 2020, Pumpkin Spice is the Guilty Pleasure We All Deserve. These

Lyndal Cairns @Portland, OR, USA

Marketing

Why and How to Get Started With Your Podcast

November 10, 2020 5 min read

THE WHY:I love podcasting. This will be evident as you reach the bottom of this. And I know you will too. Presumptuous, yes, but I’m confident you’ll love this medium and how

RevGenius Team @New York, NY

Marketing

What B2B Marketers Can Learn from TikTok in 2021

November 06, 2020 2 min read

What started as a pretty bad day turned into a massive opportunity for an Idaho potato worker this September, when a candid video of him lip-syncing to Fleetwood Mac went viral on TikTok. With his

Lyndal Cairns @Portland, OR, USA

Marketing

Content Marketing: The First 4 Content Articles You Should Write

November 02, 2020 8 min read

If you’re here, you’ve already established that content marketing and SEO are channels you want to pursue. But, you’re most likely overwhelmed by calls with investors, leads, or you simply can’t

Maeva Cifuentes @

Marketing

Here's How PR can Drive Revenue: 2021-2022

October 30, 2020 7 min read

We talk a lot about sales and marketing alignment, how marketing should be measured according to its contribution to revenue, and the importance of an effective revenue generation engine. But one thing we don’t

RevGenius Team @New York, NY

Marketing

146 Leaders Share 8 B2B Marketing Mistakes That Rob You of Revenue

October 20, 2020 20 min read

When it comes to marketing, B2B executives want results. They want a predictable pipeline with qualified sales opportunities that convert into high-value deals. But more often than not, B2B marketing seems like a lot of

RevGenius Team @New York, NY

Marketing

How to Reinvent Your Website to Grow Revenue (and Make Buying More Enjoyable)

October 14, 2020 7 min read

Every time a visitor lands on your website, your business is given an opportunity to tell its story. The words they read, the customer stories you share, and the value you offer can significantly impact

Mark Kilens @

Marketing

Here's how Gravy Built a Billion Dollar Brand

September 16, 2020 6 min read

I have to start this article with a confession. One year ago, I didn't even know my LinkedIn password. Anytime I randomly logged in over the last few years it was to look at someone's

RevGenius Team @New York, NY

Marketing

Why Sales and Marketing Alignment is Critical to Revenue Growth

September 15, 2020 4 min read

The all-important topic during these times is how do you keep sales and marketing aligned? Think about it, marketers are trying to keep the pipeline flowing for the sales team, all while lots of companies

RevGenius Team @New York, NY

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Sales

Cut your SDR Churn Rate with good leadership

September 03, 2021 8 min read

2020 was the kind of year that comes along once in a lifetime. It changed what we do in quite a few ways, especially with remote work becoming normalized. Right before the lockdowns hit that

Jay Sharma @

Marketing

How to Become a Digital Marketer: Common Marketing Career Paths

August 30, 2021 10 min read

Interested in a career in digital marketing? Get the rundown from several marketing professionals on how to get started.

Ryan Carruthers @Toronto

Sales

How to Push Through Sales Fatigue

August 26, 2021 6 min read

Sales fatigue happens to the best of us and doesn’t tend to wait around for when it would be least harmful; that’s why we will demystify this phrase and help equip you to

Kellen Casebeer @

Sales

Overcoming Objections: Difference between Price vs. Cost

August 24, 2021 5 min read

Price, without the context of value, is expensive no matter who you’re asking. If you’ve been in sales long enough, you’ve undoubtedly had a buyer tell you your price was too high.

Sarah W. Frazier @Denver, CO

Leadership

Tactics for Revenue Driving Professionals to Vet for DEI Initiatives

June 29, 2021 5 min read

Looking for a job? Don't just take the first one who accepts you. Use these tactics to vet future employees and their DEI initiatives.

Evan Patterson @Chicago, Illinois

Professional Development

The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent

June 22, 2021 4 min read

In this third part of an eight part series, revenue professionals learn how to use intentionality to their benefit.

Keith Cordeiro @Atlanta

Professional Development

4 Tips for Building a Personal Brand

February 12, 2021 4 min read

Throughout the past year, coworkers have told me, “You’re building a great brand for yourself.” At first, I didn’t think much of it. I’m not an Instagram influencer or a TikTok megastar.

Lisa Simonds @Louisville

Professional Development

What One Disastrous Week in Food Service Taught Me About Marketing

February 03, 2021 3 min read

Now that I am twenty years into my career, I know there are many things I am good at. Asking smart questions, marketing audits, and writing content that converts - that's my jam. But if

Lyndal Cairns @Portland, OR, USA

Professional Development

The Buddhist Eightfold Path of Mindful Sales Part 2: Right Understanding

January 20, 2021 6 min read

Imagine the following scenario: You’re walking down a long country road on a cold winter night with nothing to light your path but the moon, tucked behind a few scattered clouds. As the road

Keith Cordeiro @Atlanta

Professional Development

5 Ways Sales Pros Can Help Others Find Work In 2021

January 11, 2021 7 min read

Looking for work can be pretty brutal. And over the last several months, millions of people have found themselves out of work through no fault of their own. As I’ve talked with friends and

Adam Pingel @Atlanta

Professional Development

The Best Revenue-Focused Articles You May Have Missed from 2021

January 08, 2021 5 min read

Since the launch of the Mag in mid-2020, we've had some incredible content come from our community. Some of the biggest names in the industry, thought leaders, and even individual contributors have given us their

RevGenius Team @New York, NY

Professional Development

Smart Personal Budgeting Can Make You Better at Sales in 2021

January 05, 2021 4 min read

There is only one statistic that lives rent-free in my head. It’s this: 1 in 5 people earning $100,000 or more live paycheck to paycheck. Read that again. Twenty percent of Americans earning

Jules Costa @

Professional Development

Should Sales Reps Code?

December 02, 2020 3 min read

I recently posted the following question in a LinkedIn poll: Do you think B2B AEs should learn to code? I’ll save you the suspense and just share the results. After 1,305 votes, 77%

RevGenius Team @New York, NY

Professional Development

5 Key Competencies Every Marketer Needs to Succeed

November 23, 2020 5 min read

There’s no doubt this year has been filled with monumental change. And whenever such a change occurs on a grand scale, it means there’s an opportunity to revisit how we think, act, and

Stacey Danheiser @Pompano Beach, FL

Professional Development

Tips for Cultivating a Hunter's Mentality in Sales

November 17, 2020 6 min read

It’s Friday, March 13, 2020. The news globally is focused on COVID-19, and lockdowns are going into effect. Anyone still in the office is on edge because a virus outbreak like this has not

RevGenius Team @New York, NY

Professional Development

Meditation Doesn't Make You A Better Salesperson

November 09, 2020 6 min read

Meditation doesn’t make you a better person. You may sit down on your certified zafu cushion filled with buckwheat hull, handcrafted by Tibetan refugees living in India every single morning before your daily cup

Keith Cordeiro @Atlanta

Professional Development

How Women Can Continue to Thrive After "Women In Sales Month"

October 28, 2020 7 min read

We’re at the end of the month, and the Celebration of Women In Sales does not stop here. Instead, it’s been a great kick-off to celebrate Women every month! I’ve seen beautiful

RevGenius Team @New York, NY

Professional Development

Sales: To Coach or To Mentor?

October 09, 2020 4 min read

The interaction between two people who see each other face to face has disappeared for at least half of 2020. That alone has created skin tissue that will be hard to get rid of when

RevGenius Team @New York, NY

Professional Development

How to Find the Right Sales Mentor in 2021

September 21, 2020 8 min read

In reflecting on the year so far there are a plethora of things that have gone wrong and right. Each one unique and with varying levels of intensity. Until a few years ago I would

RevGenius Team @New York, NY

Professional Development

It’s Time to Start That Side Hustle. Here's How.

September 17, 2020 6 min read

With the virus-that-shall-not-be-named still very much in play, there’s a lot of uncertainty. No one knows what the ‘new normal’ looks like or will look like — and anyone who says differently is selling something.

RevGenius Team @New York, NY

Professional Development

Give Yourself the Gift of Personal Development This Holiday Season

June 10, 2020 4 min read

It’s already October, and for many of us, it’s precisely the time to start thinking about the holidays. For me, it’s the moment to buy tickets to finally see my nuclear family

RevGenius Team @New York, NY

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Revenue Operations

The Essential Guide to How Revenue Operations Empowers a B2B Business

September 22, 2021 8 min read

Aseem Chandra @

Customer Success

3 questions for CSM (Customer Success) compensation structure

September 10, 2021 5 min read

Ejieme Eromosele @NYC / Hudson

Marketing

SaaS Marketing: Top 10 B2B Strategies to Improve Conversions

June 30, 2021 11 min read

Nemanja Zivkovic @Serbia

Revenue Operations

What is Alignment and How Can RevOps Help?

June 15, 2021 4 min read

Alignment is one of the things that RevOps boasts as a big asset to the GTM teams. But what does alignment actually mean?

Asia Corbett @

Revenue Operations

Why Generalists Make the Best RevOps Leaders 2021

December 30, 2020 5 min read

Now that I think about it, I’ve always had some ADD (Attention Deficit Disorder) tendencies in me. Well, not necessarily in the clinical sense. More in the “always trying new things, multi-tasking with sporadic

RevGenius Team @New York, NY

Revenue Operations

How to Create Better Capacity Planning for Sales and Sales Operations

November 03, 2020 4 min read

A playbook for Revenue Operations is required to support Marketing, Sales, and Customer Success successfully. Supporting the Head of Sales requires mastering The Sales 7: seven core areas: planning, territories, quotas, forecasting, incentives, systems, and

RevGenius Team @New York, NY

Revenue Operations

CROs and Revenue Operations: a Dynamic Duo

September 30, 2020 7 min read

Companies are ten years into the journey of driving revenue performance through the office of the Chief Revenue Officer (CRO). A decade ago, the challenge laid before their feet was to drive revenue growth as

RevGenius Team @New York, NY

Revenue Operations

4 Revenue Experts, 4 Remarkable Growth Strategies

September 18, 2020 4 min read

Revenue Operations is still a relatively new concept. In fact, if you work within that department, you will soon learn you have to be both a seasoned professional and an eager student on any given

RevGenius Team @New York, NY

Revenue Operations

Revenue Operations: What is it and how does it fit in businesses?

September 10, 2020 5 min read

Let’s talk about Revenue Operations (RevOps). Roles for RevOps have sprung up on LinkedIn and job boards. So, it begs the question of what exactly is RevOps and how does it fit in today’

RevGenius Team @New York, NY

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Sales

5 Takeaways from Why Outbound Isn’t Working for 82% of Companies & How to Fix It

November 15, 2021 7 min read

Outbound isn't working for the vast majority of companies. In this post, we explore what's going wrong and how to fix it.

Jake Dunlap @

Revenue Operations

The Essential Guide to How Revenue Operations Empowers a B2B Business

September 22, 2021 8 min read

Aseem Chandra @

Sales

Cut your SDR Churn Rate with good leadership

September 03, 2021 8 min read

2020 was the kind of year that comes along once in a lifetime. It changed what we do in quite a few ways, especially with remote work becoming normalized. Right before the lockdowns hit that

Jay Sharma @

Sales

How to Use Data to Coach Your Sales Reps

August 31, 2021 5 min read

When it comes to coaching sales reps effectively using data, it should be about how to coach reps as individuals based on their own performance at various stages in the sales process.

Jake Dunlap @

Sales

How to Push Through Sales Fatigue

August 26, 2021 6 min read

Sales fatigue happens to the best of us and doesn’t tend to wait around for when it would be least harmful; that’s why we will demystify this phrase and help equip you to

Kellen Casebeer @

Sales

Overcoming Objections: Difference between Price vs. Cost

August 24, 2021 5 min read

Price, without the context of value, is expensive no matter who you’re asking. If you’ve been in sales long enough, you’ve undoubtedly had a buyer tell you your price was too high.

Sarah W. Frazier @Denver, CO

Marketing

Marketing Strategies That Don't Scale: The Dark Funnel Case Study

July 28, 2021 10 min read

Nemanja Zivkovic @Serbia

Using Social Activity To Prospect Leads and Book More Meetings

July 23, 2021 4 min read

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have their

Evan Patterson @Chicago, Illinois

Sales

Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs

July 20, 2021 8 min read

Sales enablement is the combination of the tools, tactics, and "treasure" — that is, the collateral, slide decks, and any other marketing materials — that a sales team uses and needs to close new accounts or upsell current clients.

Ashley Stryker @Maryland, United States

Sales

How to Build a Sales Playbook Using a Customer-Centric Approach

July 20, 2021 7 min read

As consumer patterns change more and more, B2B needs a customer-centric approach to sales.

Jake Dunlap @

Sales

The Secret to Opening & Closing Deals on the Phone 2021

June 15, 2021 6 min read

I’ve made over 20,000 hours of cold calls. I guess if I had listened to Malcolm Gladwell, I only needed 10,000 hours to reach that Mozart level.

Justin Michael @

Sales

7 Sales Process Changes You'll See in the Future

May 19, 2021 5 min read

Sales and marketing methods are evolving rapidly. In fact, experts suggest that processes around sales and marketing will change more over the next 15 years than they have in the past 50. Here are 7 sales process changes we can expect to see in the future.

Rahul Agarwal @Bangalore, India

Sales

C Suite Executives Outreach 2021

March 26, 2021 6 min read

Scoring consistent sales wins will always be one of the most difficult challenges for sales teams. Even the best-trained professionals will encounter the occasional hurdle on the road to success. These days, those issues are

RevGenius Team @New York, NY

Sales

Guided Selling Benefits Your Entire Revenue Team. Here’s How.

January 22, 2021 4 min read

Today’s sales companies are struggling with competing in a new landscape, transformed by unexpected changes to buyer behavior and the economy. Since the pandemic hit in 2020, sales teams have to build longer pipeline

RevGenius Team @New York, NY

Sales

How to Replicate a Sales Floor during Remote Work?

January 12, 2021 7 min read

Let’s be honest with ourselves. The sales floor is not coming back. At least not in the way it once was: your whole team being in one office, sitting in the same room or

Jeff Swan @Kelowna

Sales

7 Healthy Phone Habits To Get More First Meetings in 2021

January 10, 2021 4 min read

One of the most challenging steps in the top of funnel sales process is securing that first meeting. Luckily, from reviewing, studying, rehearsing, and sharpening call habits, I know that focusing on the following seven

RevGenius Team @New York, NY

Sales

Book more meetings by being unconventional in 2021

January 06, 2021 5 min read

“Never interrupt your enemy while they are making a mistake.” This quote has been attributed to Napoleon Boneparte since 1836, referencing his notes from a battle in 1805. Sun Tzu has also been given credit

Justin Michael @

Sales

RevGenius' RevLeague Helps Reps Meet Their Sales Goals & Build Their Networks

December 16, 2020 3 min read

One of the best examples of the community we’re building at RevGenius is RevLeague. With 300+ members, weekly programming, and big-name sponsors like Vidyard, the community empowers its members to hit their sales goals.

Tom Slocum @

Sales

4 Sales Email Deliverability Tips to Avoid Spam Filters in 2021

November 18, 2020 4 min read

Sending email represents one of the most successful methods of communication for sales and marketing teams alike. That fact became even more true after the coronavirus pandemic resulted in most people having to do business

RevGenius Team @New York, NY

Sales

5 Steps to Get Your Sales Teams Warm Intros

November 13, 2020 4 min read

Here’s the deal. Cold email, done correctly, is an amazing mechanism for starting a dialogue with a stranger. In sales, we love the cold. Cold calls. Cold emails. Salespeople pride themselves on their ability

Will Allred @

Sales

How Using Vague Language Can Block Business Opportunities 2021

November 11, 2020 6 min read

There’s a story, possibly apocryphal, about Neil Armstrong visiting a class of Japanese students after visiting the moon landing. When a student asked what it was like on the moon, Armstrong answered, “well, it

Ed Jaffe @

Sales

6 Seriously Simple Tips to Book More Appointments Today

October 27, 2020 9 min read

Booking appointments is hard. If it was easy, then EVERYONE would destroy their quota. But the truth is, sales is a game of refinement. Little tweaks that can be done can lead to amazing results…

Marcus Chan @

Sales

How to Write Great Sales Messages That Drive Conversions

October 19, 2020 5 min read

One of the questions I’m most frequently asked by salespeople as a marketer is how to write more effective messages. It’s a skill marketing professionals constantly work on. On the other hand, sales

RevGenius Team @New York, NY

Sales

How Personalization Improves Results in Sales Outreach in 2021?

October 15, 2020 5 min read

What drives our growth more than our experience? Where would we be without these moments of total failure? I remember those times when I felt utterly devastated. Five years ago, I got my first sales

RevGenius Team @New York, NY

Sales

The Sales Professional’s Guide to Copywriting Success 101

September 23, 2020 8 min read

So, you got a job in sales. Maybe you’re a sales development representative (SDR), an account executive (AE) or, perhaps, you find yourself in a myriad of other roles that impact revenue every day.

RevGenius Team @New York, NY

Sales

Here's How to Do Cold Pitching via Email in 2021

September 14, 2020 4 min read

We’ve all gotten that cold pitch. It starts off with something like “I hope this finds you well”. As you read it, your mind immediately dismisses the note. It hits the mental SPAM filter.

Will Allred @

Sales

Cornerstone Sales Skills for Better Sales Cycles in 2021

September 10, 2020 10 min read

Every day you learn something new. It might be learning how to make a fantastic breakfast from YouTube, becoming more conscious about perceptions based on 360 feedback, or obtaining a certificate from a skill-based sales

Richard Harsevoort @

Sales

Sales Trends That Will Stick Around Post-COVID

September 10, 2020 5 min read

We’re about five months into what’s considered our new normal. A question we continue to ask ourselves day after day since March is, “What will the other side of this look like?” When

Jake Dunlap @

Sales

What Buyers Really Care About

August 10, 2020 4 min read

Many salespeople spend too much of their time becoming experts on a product instead of what their product actually does. Here's how to talk about things buyers care about.

Jake Dunlap @

Sales

The Proper Cold Calling Framework To Not Get Hung Up.

July 10, 2020 5 min read

You can break down the first 3 seconds of a call into two categories: RAM and ROM. RAM (Random-Access Memory) is the temporary fast memory in a CPU. This is the quick information you need

RevGenius Team @New York, NY

Sales

Sales Process Automation: The Good, The Bad, and The Ugly

April 24, 2020 7 min read

Sales process automation is the process by which sales professionals, or sales teams, use software to perform specific tasks that are required by sales reps to complete.

Taylor Jones @

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Spotlight Series

RevGenius Member Spotlight: Andrew Miller

August 15, 2022 1 min read

Andrew is a long standing member of RevGenius and currently our new member onboarder! He has personally onboarded hundreds of new RevGenius members into the community.

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Ehidiamen Ebhomielen

October 09, 2021 2 min read

Ehidiamen is an incredible member of RevGenius. He is heading up the EMEA chapter of RevGenius and he's a great BDM at HappierLeads.

DhungJoo "DJ" Kim @Los Angeles, CA

Spotlight Series

RevGenius Member Spotlight: Cliff Simon

August 22, 2021 2 min read

Cliff Simon is an active RevGenius member who participates in #revleague, answers questions from other members, and advocates for RevGenius as an ambassador. He is currently a VP of Sales at Carabiner Group and we are incredibly lucky to have such an amazing Revenue Leader in our community.

DhungJoo "DJ" Kim @Los Angeles, CA

Spotlight Series

RevGenius Member Spotlight: Kate Erwin

August 15, 2021 2 min read

Kate Erwin is an amazing content marketer, editor, and human. She's one of RevGenius' amazing editors and a killer Content Marketing Manager at Mailshake.

DhungJoo "DJ" Kim @Los Angeles, CA

Spotlight Series

RevGenius Member Spotlight: Kelsey Calabro

August 08, 2021 2 min read

Kelsey is an entrepreneur, agency owner, copywriter, and a Customer Success Manager at Dooly, all while taking time to surf and eat oysters in Maine. We're lucky to have Kelsey as a RevGenius member and working for one of our amazing sponsors, Dooly.

DhungJoo "DJ" Kim @Los Angeles, CA

Spotlight Series

RevGenius Member Spotlight: Sebastien van Heyningen

July 31, 2021 3 min read

Sebastien started as an SDR and ended up working at a consultancy. Now, he runs his own RevOps consultancy that is quickly scaling.

DhungJoo "DJ" Kim @Los Angeles, CA

Spotlight Series

RevGenius Member Spotlight: Erin Balsa

February 18, 2021 2 min read

Erin Balsa is truly the queen 👑of content marketing. She co-leads our #content-marketing-club, has created a large following on LinkedIn, and has made her company a content powerhouse. She brings all of that knowledge into

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Dale Zwizinski

February 11, 2021 2 min read

When we asked Dale for a picture for this spotlight he offered us a few options including the one above and...this one 😂 It’s a great example of who Dale is. He’s goofy,

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Catie Ivey

February 04, 2021 2 min read

Catie is a leader, advocate, and all-around boss. She steps into each role and responsibility with no fear and fully supports every team she’s a part of. She exemplifies that every day not just

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Wesley Ulysse

January 21, 2021 2 min read

Wes Ulysse is as authentic as it gets. He’s an open book and brings that energy every day to RevGenius. Wes practices what he preaches, walks the walk, and any other idioms you’d

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Alexine Mudawar

January 15, 2021 4 min read

Alexine Mudawar is a burst of energy when you talk to her—always hyping people up, sparking conversations, and increasing the enthusiasm of everyone around her. She’s also so plugged into the community. Whether

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Ben Haber

January 07, 2021 4 min read

Ben has been with us since the early days of a few people sharing ideas on LinkedIn. Quickly, he stepped up to be an advocate and get dirty to build with us. As our first

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Ashley Levesque

December 31, 2020 4 min read

Ashley is such a compassionate, kind, and reliable person. If you ask something of her, she’ll exceed your expectations and deliver it quickly. We’ve been so fortunate to have Ashley as one of

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Jeff Igancio

December 24, 2020 5 min read

Jeff is a powerhouse in the RevOps space. His intelligence, wit, and candor make him such a presence to be around. Mix that with his humility and you have such a dynamic individual to be

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Lorena Morales

December 17, 2020 2 min read

Whether it’s hosting a podcast, writing for the Mag, or mentoring younger members, Lorena is there. She brings a fresh perspective and infectious energy to every interaction. If you ever need a high energy

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Tom Slocum

December 10, 2020 3 min read

At the heart of RevGenius is the mission to build up and enable the revenue leaders of tomorrow. These people will often get promoted through the ranks from early days in sales development and full-cycle

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Sara Ott

December 03, 2020 5 min read

When we launched RevGenius Magazine, there was a lot to organize and a ton of moving parts. With zero fear, Sara Ott stepped up to the plate to lend a helping hand. Within no time,

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Katherine McConnell

November 12, 2020 3 min read

If you've joined RevGenius in the last 6 months, it's likely that you've talked to or heard of Katherine McConnell. As the leader of the member onboarding team, she's been instrumental in ramping members, making

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Aneesh Lal

November 09, 2020 3 min read

When talking to him, you’d never know Aneesh is new to putting himself out there and having a “personal brand.” As he’ll mention in his interview, Aneesh was instrumental in helping build the

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Nick Bennett

November 05, 2020 5 min read

Nick Bennett is the definition of a “go-getter.” When he sees a challenge ahead, he steps up to the plate (sometimes, quite literally ⚾). One of those challenges for him has been personal branding. Over the

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Kristina Finseth

October 29, 2020 3 min read

Kristina lights up every room (well, Zoom, because it’s 2020) that she’s in—and it’s not just because of her iconic avocado background. The energy she radiates with every interaction is contagious.

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Tara Horstmeyer

October 22, 2020 4 min read

In the spirit of Women in Sales Month, it only felt right to make our second member spotlight one of the best saleswomen we know: Tara Horstmeyer. Tara is a nurturer. She nurtured Gravy’s

RevGenius Team @New York, NY

Spotlight Series

RevGenius Member Spotlight: Rosalyn Santa Elena

October 16, 2020 4 min read

Each week, we’ll be featuring a member of the RevGenius community who is making waves, not only in the community but in their industry. Those chosen are people who live and breathe their craft

RevGenius Team @New York, NY

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Marketing

How to Run Ads That Align with your Digital Marketing Strategy

August 25, 2021 4 min read

Ryan J Olestro @Madison

Technology

The Proven Method for Successfully Implementing a New CRM: Part 3: (Prepare for Launch)

June 01, 2021 5 min read

In our previous articles, we covered how to prepare your organization for the technology and how to prepare that tech for the organization. Now we’ll cover how to build a framework to teach your team to use these tools.

Sebastien van Heyningen @Austin

Technology

Why Clubhouse is the Most Important Social Media Network Right Now

April 27, 2021 3 min read

It started with a few folks and then they invited a few more until it seemed all the major content creators and active members of the revenue community were all on board - to Clubhouse.

Jared Robin @New York City

Technology

Hacking Tech Stacks

April 26, 2021 10 min read

Up until the 2020s, it was hard to apply a strategy to blended tech stacks because frankly the revenue generation landscape

RevGenius Team @New York, NY

Technology

The Proven Method for Successfully Implementing a New CRM: Part 2 (The Set-Up)

January 19, 2021 5 min read

We’re back with Part II of The Proven Method for Successfully Implementing a New Customer Relationship Management Database (CRM). Part I was all about preparing your organization for the tech. Part II will cover

Sebastien van Heyningen @Austin

Technology

The Proven Method for Successfully Implementing a New CRM: Part 1

December 14, 2020 5 min read

Part 1: Goals, Vision, and the Implementation TeamMost companies today view a Customer Relationship Management (CRM) Platform as a much needed resource for scaling their business. Without a proper database to manage revenue-producing relationships in

Sebastien van Heyningen @Austin

Technology

The Ultimate Setup for Virtual Meetings & Presentations

December 08, 2020 6 min read

It seems I struck a chord (#dadjokes) with my piece about how to soundproof your office for Zoom calls, and I've gotten a bunch of questions about the setup for the rest of my office.

Ed Jaffe @

Technology

2021 SaaS Trends: Where Things Are Heading and Why You Should Care

December 01, 2020 5 min read

If you have worked in business, chances are you’ve used cloud-based services, commonly referred to as SaaS, short for Software as a Service. You probably have used it in your personal life too -

RevGenius Team @New York, NY

Technology

Sales Tech For Better Cold Emails Conversion in 2021-2022

September 25, 2020 5 min read

Cold outreach can be scary sometimes. No matter how good you or your company are, at the end of the day, it’s about initiating a conversation between two strangers. Earlier in my career, I

RevGenius Team @New York, NY

Technology

Sales Hack: LinkedIn Videos To Close More Deals

September 24, 2020 7 min read

Would you like to close more deals via LinkedIn DM’s? I’m sure you said “YES”! After talking to thousands of reps, the common theme I hear is that sending direct messages on LinkedIn

Marcus Chan @

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Spotlight Series

RevGenius Member Spotlight: Andrew Miller

Andrew is a long standing member of RevGenius and currently our new member onboarder! He has personally onboarded hundreds of new RevGenius members into the community....

Duplicates are ruining your results – here’s why

June 13, 2022 4 min read

Gijs Hovens @the Netherlands

Why do deals drop or stall even after great demos?

June 08, 2022 6 min read

Thejas Sridhar @

How to Break Into Tech Sales (3 Steps)

March 01, 2022 2 min read

Howard Tan @

Marketing

How to Prevent Plagiarism When Writers Create Content for You

January 26, 2022 9 min read

Nabeel Keblawi @Houston, Texas

Startup Leadership Advice: 3 Insights from Sports Legend Joe Montana

January 07, 2022 4 min read

Shana Haynie @

Marketing

The Top 5 Content Marketing Trends to Watch For in 2022

December 29, 2021 3 min read

As a new year approaches, it's time to review your content marketing plan and consider a new strategy for 2022.

Patrick Socha @

Five Essential Items You Should Have in Your SEO Toolkit

December 03, 2021 9 min read

SEO is becoming more complex and competitive over time, requiring increasingly larger investments to get your content to rank well.

Nabeel Keblawi @Houston, Texas

A Breakdown of Sales Positions

November 16, 2021 4 min read

Let’s take a look at the sales positions needed to make a stellar sales team.

Gabriella DeFlorio @

Sales

5 Takeaways from Why Outbound Isn’t Working for 82% of Companies & How to Fix It

November 15, 2021 7 min read

Outbound isn't working for the vast majority of companies. In this post, we explore what's going wrong and how to fix it.

Jake Dunlap @

Customer Success

7 Ways to Increase Customer Value as a Customer Success Team

October 19, 2021 4 min read

Customer success is all about driving value. Here are seven ways to demonstrate the utility of your product as a Customer Success Team.

Emily Garza @Napa, CA

Spotlight Series

RevGenius Member Spotlight: Ehidiamen Ebhomielen

October 09, 2021 2 min read

Ehidiamen is an incredible member of RevGenius. He is heading up the EMEA chapter of RevGenius and he's a great BDM at HappierLeads.

DhungJoo "DJ" Kim @Los Angeles, CA

Marketing

How To Create an SEO Strategy That Drives Revenue

September 30, 2021 9 min read

If we switch the script and look at SEO as another department in growth—with growth-related KPIs and a revenue-led strategy—it can exponentially contribute to real business goals.

Maeva Cifuentes @

Revenue Operations

The Essential Guide to How Revenue Operations Empowers a B2B Business

September 22, 2021 8 min read

Aseem Chandra @

Customer Success

How to Transition an Account within the Customer Success Team

September 14, 2021 4 min read

Transitioning an account from one CSM to another is a fragile situation. Here, you'll discover the necessary steps to take in order to keep the customer relationship intact.

Emily Garza @Napa, CA

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