The Essential Guide to How Revenue Operations Empowers a B2B Business
The Essential Guide to How Revenue Operations Empowers a B2B Business

What is Revenue Operations?What do Sales Teams need from Revenue Operations?9 Essential Functions of Revenue OperationsThe Untapped Potential of Revenue Operations at B2B SaaS CompaniesImmersa's vision is to

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3 questions to ask when building a CSM comp structure
3 questions to ask when building a CSM comp structure

Compensation is always a hot topic. We’re in the business of making money for our companies, customers and ultimately for ourselves. As leaders, designing a thoughtful compensation plan for

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SaaS Marketing: Top 10 B2B Strategies to Improve Conversions
SaaS Marketing: Top 10 B2B Strategies to Improve Conversions

Iron out Marketing StrategiesThere are a lot of SaaS companies out there, but only a few truly understand how to market their products and services. You’ve probably seen this

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What Does Alignment Really Mean Anyway and How Can RevOps Help?
What Does Alignment Really Mean Anyway and How Can RevOps Help?

Alignment is one of the things that RevOps boasts as a big asset to the GTM teams. But what does alignment actually mean?

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Why Generalists Make the Best RevOps Leaders
Why Generalists Make the Best RevOps Leaders

Now that I think about it, I’ve always had some ADD (Attention Deficit Disorder) tendencies in me. Well, not necessarily in the clinical sense. More in the “always trying

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How to Create Better Capacity Planning for Sales and Sales Operations
How to Create Better Capacity Planning for Sales and Sales Operations

A playbook for Revenue Operations is required to support Marketing, Sales, and Customer Success successfully. Supporting the Head of Sales requires mastering The Sales 7: seven core areas: planning, territories,

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