The Essential Guide to How Revenue Operations Empowers a B2B Business
The Essential Guide to How Revenue Operations Empowers a B2B Business

What is Revenue Operations?What do Sales Teams need from Revenue Operations?9 Essential Functions of Revenue OperationsThe Untapped Potential of Revenue Operations at B2B SaaS CompaniesImmersa's vision is to

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Give your SDRs this One Thing and They Won't Leave
Give your SDRs this One Thing and They Won't Leave

2020 was the kind of year that comes along once in a lifetime. It changed what we do in quite a few ways, especially with remote work becoming normalized. Right

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How to Use Data to Coach Your Sales Reps
How to Use Data to Coach Your Sales Reps

When it comes to coaching sales reps effectively using data, it should be about how to coach reps as individuals based on their own performance at various stages in the sales process.

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How to Push Through Sales Fatigue
How to Push Through Sales Fatigue

Sales fatigue happens to the best of us and doesn’t tend to wait around for when it would be least harmful; that’s why we will demystify this phrase

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Overcoming Objections: Price vs. Cost
Overcoming Objections: Price vs. Cost

Price, without the context of value, is expensive no matter who you’re asking. If you’ve been in sales long enough, you’ve undoubtedly had a buyer tell you

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Why You Should Do Things That Won't Scale: The Dark Funnel Case Study
Why You Should Do Things That Won't Scale: The Dark Funnel Case Study

Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But, there is a lot that marketers

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