Case Study

One Demo. One Chat Message. 6x ROI.

How The Juice closed a high-quality customer with one 10-minute demo.

A Fresh Brand, A Proven Outcome

When The Juice (now AudiencePlus) set out to grow their brand, they weren’t looking for just another vendor play—they wanted to be in the room with real revenue creators. RevGenius was the room.

By tapping into our community of GTM operators, they didn’t just build brand awareness. They closed their biggest customer to date.

Why RevGenius?

Right Audience. Right Conversation. Real Opportunity.

“Everyone we met through RevGenius was in our wheelhouse.”

— Jonathan, Founder of The Juice (AudiencePlus)

RevGenius is where B2B, RevOps, Sales, and Marketing converge. For a growing company like The Juice, that meant zero guesswork. Every event, chat, and follow-up happened in their ICP sweet spot.

They joined to:

  • Get their product in front of decision-makers
  • Build brand trust in a noisy market
  • Learn directly from community signals

The Breakthrough Moment

One demo. One live chat message. One deal closed.

The Juice showed up at Demo Day, our “see the tech, skip the pitch” event, where products get 10 minutes of live spotlight. That’s where it happened—someone in the crowd sent a chat message, asked for a follow-up, and… boom. Their biggest customer signed.

That demo also led to:

  • More qualified pipeline
  • Better feedback loops
  • And sustained visibility across the RevGenius ecosystem

The Results

  • The largest customer closed
  • 6x ROI – Largest customer closed from a single event
  • A pipeline that extended beyond Demo Day
  • Brand affinity and long-term GTM credibility

The Follow-up Playbook

What The Juice did right (and you can steal):

  • Manual lead review: They didn’t just export a list—they vetted it, 1:1.
  • Personalized outreach: Founder and AE led with tailored messages.
  • Nurture for the long game: They didn’t rush the sale—they built trust

A Partnership That Broke the Mold

unnamed (1)

This wasn’t a transactional campaign. It was a creative collaboration rooted in trust, vision, and real outcomes.

“Let us know how we can support you too. We’re here to promote and distribute your content as much as you do ours.”

Ready to Find Your Breakthrough Moment?

Let’s talk Demo Day, hackathons, and how RevGenius can help your brand cut through the noise and close your next biggest customer. Let’s chat!